Ex-Destination Marketing Expert
Yevhen is a destination marketing expert at Promodo. He has been working in extreme travel blogging for several years. His specialization is researching a particular region deeply, identifying digital marketing-related issues, and developing effective solutions. When having a free time, Yevhen likes traveling in Asia Pacific and Latin America.
Search Engine Land figured out that three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine. One-third of people (33%) click on a paid search ad because it directly answers their search query. Apart from that, there is another undeniable Continue reading >
Why link building is important for eCommerce? Probably, the best answer to this question can be given with Ahrefs, one of the most popular marketing tools ever used for SEO. Backlinks. From the sentence above, it becomes obvious the fact that the more backlinks that lead to your eCommerce website the better. In our case, Continue reading >
Paid, organic and targeted ads are used to drive a website’s traffic and increase sales. These marketing channels are also known as PPC and SEO. Both being parts of Search Engine Marketing (SEM) and are equally as important for your marketing strategy. In this article, we would like to address the budget question, so that Continue reading >
If you are buying into other websites’ media space, you are probably familiar with the “direct buy” long journey that involves long negotiations with publishers, tons of emails, and other manual actions. To cut this long story short, marketers struggled to make everything automated. But they did succeed — in 2009 when the real-time bidding Continue reading >
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