How content marketing helps in internet marketing

Any business, big or small likes to appear as a good resource for prospective customers.  If you display information accurately and correctly, your small business has a better chance at good exposure than a big company would that has not put up informative content on their site. The ability to engage your customer, implement and experiment content creatively on your site can be a very big advantage for any business.

Here are some ways small businesses can use content marketing to become a “bigger” resource for their prospective online customers.

  1. Email & Newsletters Marketing – One of the most effective best ways of staying connected with current customers and prospective customers is email newsletters. Newsletters are usually published as blog posts for people to discover as they search for information on popular search engines. Newsletters should contain helpful tips, suggestions and promotions aside from information about a company. This way, your newsletter comes across more as a communicative not, not an online sales person! If connected to social networks like Facebook, these newsletters become a form of communicative relationship between business and clients.
  2.  Blogs – An extremely simple and easy to use content management system, a blog gives a business immense social and SEO advantages. A good content is extremely important for the popularity of a blog as search engines like Google will show your blog in search results customers are looking for. Blogs allow the business and the client to have a good communicative relationship through the allowance of writing replies; thus keeping both parties in touch. Once again, ensure you posts are informative and offer good solutions to customers, rather than acting like an advertisement poster.
  3. Social media engagement – Content marketing campaigns always encourage social engagement. Users of social networking sites are now becoming an important tool in content marketing – there is a new trend of sharing and interacting with content they like. If a user likes your content, with a click of a button, they can share your content on their Facebook feed. Sharing within social sites is easier than it used to be, and the thirst for new content continues to grow.
  4. Creating Brand Advocates – The most powerful testimonial or advertisement a brand can achieve is by a third party, uncompensated endorsement. This builds a loyal fan-base through the popularity of your content. When audiences share your content with their circle of friends and acquaintances, they are actually validating your product or brand and your message. If your content is always as interesting and worth sharing, this audience will most likely keep sharing your content and will recommend your product or brand.  Once you know the type of audience you are reaching out to, you can strengthen ties with this audience by nurturing, engaging and thanking them. This will give your brand roots and long-term goodwill.

Content marketing is the new age marketing on the internet. In times when people love to interact and share views, your business will only benefit from content marketing.

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to quadruple website traffic in the real estate niche in 8 months | Case Study

December 21, 2020

Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >

The future is here: a detailed overview of Google Analytics 4

December 18, 2020

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >

How to enter a new market using PPC advertising | Case Study

December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

How to find expired domains: best places to buy expired domains with traffic

November 27, 2020

Imagine a perfect SEO world with traffic coming non-stop to a newly created eCommerce website or a related blog, with the backlinks placed right where you need them, relevant keywords carefully selected for your business and even with its name and the domain name known among the target audience. Making this real is possible with Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

How content marketing helps in internet marketing

0
start now

Start now