Any business, big or small likes to appear as a good resource for prospective customers. If you display information accurately and correctly, your small business has a better chance at good exposure than a big company would that has not put up informative content on their site. The ability to engage your customer, implement and experiment content creatively on your site can be a very big advantage for any business.
Here are some ways small businesses can use content marketing to become a “bigger” resource for their prospective online customers.
- Email & Newsletters Marketing – One of the most effective best ways of staying connected with current customers and prospective customers is email newsletters. Newsletters are usually published as blog posts for people to discover as they search for information on popular search engines. Newsletters should contain helpful tips, suggestions and promotions aside from information about a company. This way, your newsletter comes across more as a communicative not, not an online sales person! If connected to social networks like Facebook, these newsletters become a form of communicative relationship between business and clients.
- Blogs – An extremely simple and easy to use content management system, a blog gives a business immense social and SEO advantages. A good content is extremely important for the popularity of a blog as search engines like Google will show your blog in search results customers are looking for. Blogs allow the business and the client to have a good communicative relationship through the allowance of writing replies; thus keeping both parties in touch. Once again, ensure you posts are informative and offer good solutions to customers, rather than acting like an advertisement poster.
- Social media engagement – Content marketing campaigns always encourage social engagement. Users of social networking sites are now becoming an important tool in content marketing – there is a new trend of sharing and interacting with content they like. If a user likes your content, with a click of a button, they can share your content on their Facebook feed. Sharing within social sites is easier than it used to be, and the thirst for new content continues to grow.
- Creating Brand Advocates – The most powerful testimonial or advertisement a brand can achieve is by a third party, uncompensated endorsement. This builds a loyal fan-base through the popularity of your content. When audiences share your content with their circle of friends and acquaintances, they are actually validating your product or brand and your message. If your content is always as interesting and worth sharing, this audience will most likely keep sharing your content and will recommend your product or brand. Once you know the type of audience you are reaching out to, you can strengthen ties with this audience by nurturing, engaging and thanking them. This will give your brand roots and long-term goodwill.
Content marketing is the new age marketing on the internet. In times when people love to interact and share views, your business will only benefit from content marketing.