How Does Voice Search Development Influence SEO?

In the last issue of the weekly rubric of Whiteboard Friday, Rand Fishkin (Moz’s co-founder) wrote about the influence of the increase of voice and dialog search on the SEO strategies and tactics. Our expert, Andrey Ivashchenko (SEO tech lead at Promodo), provided some great comments on this article.

Voice_01How Does Voice Search Works

Voice search is a very interesting tendency. Many professionals are thinking about how to use a search traffic channel under the new conditions, but there is no certainty yet.
As Rand Fishkin mentions, quick responses will take away informational traffic from the sites. However, such a trend is also typical for text search, so the problem lies not in the voice search per se. Whether Google will be able to answer the questions without intermediaries or not depends on the development of the machine learning sphere, semantic analysis, and Google knowledge bases.
Traffic volumes that the sites will lose and the tendency’s growth rate are limited by current artificial intelligence developments, self-learning neuron networks, and the like. The ability of the search engines to answer any questions posed depends on how quickly the aforementioned area will progress. The perspectives of development here are long and, probably, medium-term, but it is unlikely to see any breakthrough in the nearest couple of years.

How to analyze the demand

In text search, people tend to use as short requests as possible. This is because they try to save their time and efforts. Using the voice individuals can ask longer, more detailed questions, so at least the search requests’ length will increase. The following question arises: how to develop a semantic core under the new conditions? Will Google Keyword Planner show statistics of voice requests or a new service would emerge? If nothing new is introduced, how would webmasters learn the search demand of their audience?

Tools

It is unlikely that Google will throw the users of Google AdWords service in the lurch; rather, a tool for voice request research will be introduced. On the other hand, a global question about how advertising from Google will work when there is no results’ delivery where advertisements could be shown.

Got tired of low conversions?

Our certificated experts know how to optimise your Google AdWords campaigns so that conversions increase by 35%

By clicking this button you agree to our terms & conditions

The future of Voice Search

Voice search is mainly demanded by mobile device users. Usually, they are logged in their accounts and keep GPS turned on, e.g. geo-targeting and personification should work well if a person employs voice search on his or her mobile phone. If you have a business sensitive to geolocation, like a café, hairdressing salon, car service, etc., you should take this into account and use the appropriate ranking factors in full. These factors may include contacts on the site, Google Local Business, mentioning in the content, and, maybe, a link ranging.

So, today specialists have more questions, than they have the answers. A lot depends on how and what changes the search engines will make to their algorithms, interfaces, and organization of information presentation.
Generally speaking, voice search is converted into text one anyway, so the search engines are presenting an ordinary delivery at the end. That is why the rate of the voice search is rising, but there are few changes for search optimization area, especially regarding geo-independent niches.

To know more about Voice Search, please contact our expert:
www.promodo.com/contact

1
Leave a Reply

avatar
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Niranjan Pande Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Niranjan Pande
Guest
Niranjan Pande

before i have not read this article, now it is known that we can use for seo ,very attractive and very informative about this topic

Recent posts

How to quadruple website traffic in the real estate niche in 8 months | Case Study

December 21, 2020

Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >

The future is here: a detailed overview of Google Analytics 4

December 18, 2020

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >

How to enter a new market using PPC advertising | Case Study

December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

How to find expired domains: best places to buy expired domains with traffic

November 27, 2020

Imagine a perfect SEO world with traffic coming non-stop to a newly created eCommerce website or a related blog, with the backlinks placed right where you need them, relevant keywords carefully selected for your business and even with its name and the domain name known among the target audience. Making this real is possible with Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

How Does Voice Search Development Influence SEO?

1
start now

Start now