The Importance of B2B Relationships
Whether you own or work for a huge, international corporation or a modest SME, business connections are vital for company success. Shockingly, some believe they don’t need business connections because they simply see this as a way of brand boasting, and they have a marketing team for that, but business connections with like-minded companies are in fact about so much more.
Amy Harris, the Marketing Manager for Expert Market, a UK B2B website, helps give tips for creating business connections on Twitter.
Not only can connections help enhance growth for those in B2B sectors such as recruitment agencies and business consultants, they also provide a good opportunity for benchmarking, for learning where you stand in the rankings and how you can improve to work your way up via the influence of others. Social networking has allowed for relevant business connections to be made quickly and easily, with Twitter being a world leader in helping to establish vital B2B relationships.
It’s All About Customer Service
Twitter has become a global customer service platform for many companies around the world, with customers and service users often finding they get quicker and more relevant assistance through the social network than they do over the phone. Why? Because it’s public.
The way a company handles and responds to enquiries (and even criticism) on Twitter says a lot about the business. Want to make more business connections? Then act professional.
Businesses are not going to want to be associated with companies that don’t look after their customers – it’s a sure fire way to a bad reputation. Show others that you’re interested in your business and your business’s growth through customer satisfaction.
Make Use of Hashtags
Got an event coming up, or recently launched a new product?
Get the information out there using a relevant hashtag. Retweets – and having other Twitter users utilise the hashtag – gets attention and it may just end up trending in your local area (or even worldwide!). If you’re looking to impress other businesses and show how your company is relevant to them, choose a hashtag that immediately draws attention.
Make it short, make it snappy, and most importantly, make it relevant. You want something that businesses will see and know straight away to be of interest to them. Promoting events in this way, such as user workshops or hack days for the IT industry, also encourages other businesses to come along, meet you and get involved.
Take an Interest
If you want other businesses to take an interest in you, set an example by taking an interest in them. If you want something, go for it. Don’t wait for it to come to you.
Use the search function to browse local companies who offer similar products or services, retweet anything you find interesting or relevant and be sure to respond to anything you have thoughts on. Twitter isn’t a one way street; it’s there to encourage connections and two way communication.
If you want others to find your company in the same way, be sure to fill out your business profile, SEO’d to the max. It’s all well and good writing poetry about why your company is amazing, but if you want to be visible on social media, you’ll need to make the right noises.
Get to the Point
140 characters is all you have to work with on Twitter – not a great deal by any stretch of the imagination, so be creative. If there’s one thing that puts others off it’s using a tweet simply as an introduction to a longer text. It sparks boredom.
You need to get your point across – and well – in just a few short sentences. This shows other like-minded companies that you don’t faff about. You know what you’re talking about, you know how to convey it – and you take action.
A series of snappy tweets is more likely to encourage connections and communication than a link to a long, padded out article that people only read half of. Twitter is the ideal platform for busy business development officers who have little time on their hands and need fast and simple ways to track down relevant businesses and form long lasting relationships and partnerships.