The importance of backlinks cannot be stressed enough. Being one of the fundamentals of SEO, anyone who has the slightest idea about what Search Engine Optimization is well aware with the terminology. In the web arena, backlinks emerge as the building blocks crucial to a successful website optimization campaign.
While on-page content optimization is where you can strike a chord with visitors on yourown, backlinks is more like relying on others to help you survive the relentless competition to work your way towards success.
In layman terms, these are the links that direct traffic to your website. Also known as inbound links, the number of backlinks a website has is viewed as a testimony to its success and popularity. What makes backlinks so vital is the fact that search engines, Google in particular, consider those websites credible that can boast of having a reasonably high number of backlinks.
Also, backlinks earn a website more relevancy. Such websites, therefore, land successfully among the top search engine results in response to a search query. Since a backlink entices visitors into coming to your website, any efforts you make to secure quality backlinks are well worth it.
Quality of Backlinks- How the Search Engine Determines It?
Quality, quality and quality is the single most influential factor that can make or break your SEO campaign. Quality of a backlink is closely associated with its relevancy and without quality, it is not possible to accomplish any of the goals you have planned to achieve through your SEO campaign. For those wondering how search engine determines a backlink’s quality, the detail goes as follows.
When links from other websites direct traffic to your website, search engine determines whether the content on that website has relevancy to the content on your website. For instance, if you are selling woman accessories and your website has an inbound link from some vendor selling women handbags, it is relevant.
On the other hand, if your website has an inbound link from a website selling home appliances, this is not going to get you anywhere. An irrelevant link will not work one way or the other to increase your website’s quality and hence is useless.
Quality over Quantity
It is imperative to understand that one should never lose focus of the quality of a backlink. Also, ‘quality’ should be preferred over quantity by all means. Manipulating outbound links on your own web page to secure higher search engine rankings is much easier but influencing the search engine with backlinks is tricky. The use of deceptive techniques or practices has resulted in a more stringent criteria used by search engines. These unscrupulous techniques used include the automatic generation of pages that are aimed at providing inbound links to a website. They are called ‘link farms’ and linking to a farm could entirely result in the banning of your website.
Diagnosing Your Back links- How To Do It Right
When any link building campaign is initiated, anyone will want to be able to measure their progress to see if things are rolling in the right direction. As a website owner, you may want to know the links that have directed traffic to your websites resulting in conversion, the anchor texts that is used for linking to your website, the quality of the websites pointing to you and so on.
Being able to determine your success through quantitative measures is important as it will not only help you stay motivated, if things are not working as planned, you can take immediate measures to correct them. There are different websites that can help you easily go about the process but it is important to understand that no website can provide you with a definite list of websites providing you with backlinks but you can get a fair idea of where you stand. The following is a list of such websites and while it is not suggested that you use all these websites, find out what works the best for you and fit your needs.
SEO Pro Link Checker
It is an amazing website for checking backlinks. Despite the fact that it takes some time to generate the URL list, it is one of the very few tools you come across that will actually provide you with the ranking of all those web pages that point back to you. Information you get here is the number of times your link appears on the webpage, the anchor text used for the link etc. What makes it a choice that can never go wrong is that it tells you number of backlinks pointing to each page of your website.
SubmitEgde’s Page Rank Checker
This tool works simply and provides you with core stats. You will not get any list of links but statistics about your website. This tool will tell you about your Alexa ranking, your PR, if you are listed with DMOZ or not and how many backlinks you have on Yahoo!, Google and Alta vista. While it does not give any detailed information, it works best for a nice and quick check so that you can go back to your link building campaign.
RankAlert’s Backlink Watch
This is a great tool if you want to find out which pages has your links, the number of backlinks to your website and how well these web pages rate. This tool renders results for the first 1000 links. The best part is that you will find the total number of backlinks even if it is greater than 1000. You will be provided with the URL Of these web pages as well as their rank.
Building quality links to your website is vital for effective Search Engine Optimization and given the way it can potentially influence your ranking, it should be a priority for any efforts endeavored at SEO success. With the above mentioned tools, you will not only be able to secure quality links but will also get the desired results.