How to promote a brand by means of Facebook Graph Search

Search was never Facebook’s strong point – one was able to find necessary pages in social networking site only by knowing right keywords. This is about to change in the nearest future. New smart Facebook social Graph Search is beta-tested for the moment. Many experts believe this option provide brands with new possibilities and opens prospect for promotion.

Graph Search algorithm provides results on the basis of information that Facebook collected from a milliard of its networkers. The system considers the relevancy of information and its relation to a user rather than queries.

After all Facebook users are able to use Facebook Graph brands will have to accept the challenge and learn promoting with due regard to a new system.

Likes matter

Very often likes to the posts in social networking sites are thought of little account by brands. However, after social Graph Facebook had been integrated the need for likes has sharply increased. Large number of likes makes content more relevant. Likes are the most important basis in a new Facebook search algorithm. They allow users to quickly find brands. For example, if a user wants to know more about Promodo he or she just needs to enter into a search bar “Friends who liked Promodo” or “Friends of my friends who liked Promodo”, and having found necessary people a user is able to discuss any questions he or she would like to. This way of search is supposed to form deeper emotional attachment to a brand – users will know which of his friends also connect with certain brands.

Graph Search rewards for relevancy

Likes are not the only thing that may help to improve search positions. Facebook claims Search Graph to guarantee relevancy which is individual for every particular user. If you search for “tea” the search results basically depend on several parameters: tea relevant pages with most likes, tea pages you shared, tea pages you are related to (likes, shares, etc), pages of tea companies and shops located near you, tea related brands your friends liked, etc.

Targeted advertising

Facebook Graph Search is a mother lode for targeted advertising and sponsored search results, especially for local businesses. Facebook hasn’t provided much information about what advertising solutions would be available. However, experts warrant that the company will offer several sponsored results on each page and several small advertisements will be included among search results.

Graph Search optimization

Graph Search is launched as a beta for the moment and so brand have enough time to optimize their pages with respect to the new technology. The difficulty lies in the fact it is almost impossible to predict how the algorithm will be updated in the nearest months. But some advices may be given even now. To be highly ranked in Graph Search you need to:

• Provide quality content which is relevant to your target audience;

• Stimulate users to leave as many comments as possible: provide interesting pictures and videos and ask questions in posts);

• Provide maximum of the content that may gain lots of likes (these may be adorable cats if relevant to your brand);

• Stimulate “Check-In” users’ behavior and encourage them to update their current location in case you have off stores;

• Big business’ local representatives and separate shops also should create accounts on Facebook to get into “LOCATIONS NEAR YOU” search results.

 

 

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

What are outbound links?

May 13, 2019

Outbound links are URLs on your website that link externally to other web properties. Both outbound and inbound links are important for your website’s search engines ranking. The only ‘ones’ that fully understand the ranking criteria are search engines themselves, and they carefully protect their algorithms. Still, SEO specialists can use external links outside of Continue reading >

Web Push Notifications For Ecommerce: Tips And Ideas

May 2, 2019

Web push notifications in ecommerce and retail have the lowest engagement rate among all other niches. On average, only 10% of consumers allow online stores to send clickable messages to their browsers. By contrast, the utility and finance industry has a 4-fold higher subscription rate. However, browser push notifications remain one of the effective conversion Continue reading >

A Beginner’s Guide to Key Performance Indicators for Online Stores

April 19, 2019

Tracking and measuring online store key performance indicators is a critical component of any digital marketing campaign. High-quality web analytics helps to properly allocate your budget investments and stop investing in campaigns that don’t drive revenue. It enables you to measure whether the work you do delivers outcomes and if yes, then what the outcomes Continue reading >

How to Improve Sales Performance with Dashboards

April 17, 2019

Whatever ecommerce niche you work in, different types of dashboards may help you simplify evaluating the performance of your online marketing initiatives. These can be both independent platforms and supplementary services. For example, Facebook offers online businesses the opportunity to connect online and offline marketing channels for their ecommerce projects in the In-Store menu. In Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

How to promote a brand by means of Facebook Graph Search

0
start now

Start now