Infographic: Promoting your site in post guest blogging era

Cooperation with 3rd parties from the same niche is one of the basic elements of offline strategy. Since in many terms Internet space is reflection of offline world, spreading the word about your brand via content contribution is a natural tactics for a site promotion.  Partnering with authoritative niche bloggers is a great way to reach out to online users who are genuinely interested in your product and strengthen awareness of your brand.

We have implemented methods stated below for our client from travelling niche and it worked amazingly well.  So we invite you to take a small journey to the world of smart, win-win guest blogging 😉

How to get quality blog links in post guest blogging era (travel niche example)

1)Find popular blogs writing about travelling or particular country:

  • search on Google with queries like “best travel blogs”, “top travel blogs”, “blogs about India”, “travel blogs about India”, etc.
  • choose the blogs by the Alexa Traffic Rank, Page Rank, how frequently it is updated, number of comments and shares the blog posts get, whether the blog topic matches your purpose
  • look for the bloggers-individuals who travel themselves or just run their own blog, they are usually more open for communication and have high-quality content

2) List the blogs you have found in the separate spreadsheet

3) Follow them on Twitter, read their posts, leave relevant comment

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4) Write an email to the blog owners

5) If you manage to establish friendly relationships with the blog owner, ask him whether he can recommend any other blogger who might be interested in cooperation too.

Top email DOs:

  • Address the blogger by name
  • Keep it rather short and to the point, be honest in stating your needs
  • Include the details which will show you have taken some time to study the blog
  • Give short description of advertiser, e.g. “I have a client/we represent a company”
  • Offer a blogger different ways of cooperation, give the freedom to suggest post ideas which will be interesting for him

Top email DON’Ts:

  • No personal name at the beginning of the email, just a domain name
  • Focus on getting links only
  • No company introduction and contact details
  • Personalized email templates with unchanged URLs and domain names
  • Requesting the blogger doing something for free with no real value exchange

3 examples of naturally looking links:

1) Regarding the air ticket cost, for example on {your site here} the average price of one-way ticket to Rome is $570.

2) You can find an apartment to rent on sites like {your site here}, it is one of the best because contains lots of feedback left by people who lived in the apartments offered there.

3) Experienced travelers know that cost of living in Peru is not that high, the biggest problem is the flight cost.  To save some money you can search on  {your site here}, which compares different flights and suggests the most optimal flight combination with the transfer.

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Infographic: Promoting your site in post guest blogging era

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