The biggest thing Internet marketers were excited about this week, was, of course, Mozcon. Twitter community literally shouted about enormous amount of actionable tips and mind-blowing insights. So we couldn’t help but collect the most useful quotes and presentations from Mozcon speakers this year. Even if it won’t give you the same excitement conference attendees had, it will surely prompt you for new marketing ideas for your own project promotion.
Miscellaneous internet marketing tips
Recommendations for marketing with press-releases, surprising customer experience statistics, multichannel marketing advice, and how to find the audience talking about your product.
PR tip: don’t release “press releases,” release “media alerts” – reporters are more likely to respond to that verbiage. @leximills #mozcon
— Nicole Karlis (@nicolekarlis) July 15, 2014
Create niche sub-groups so that people feel like they can have an influence on the community. Top #mozcon2014 tip from @RichMillington
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— Andre Van Kets (@andrevankets) July 14, 2014
81% of consumers are willing to pay more for a better experience. – @kerrybodine #MozCon #mozCon2014
— Bruce Etzcorn (@bruceetzcorn) July 14, 2014
Optimize for initial launch. Recommend using paid promotions: StumbleUpon, outbrain, Reddit. via @philnottingham #mozcon
— James Wirth (@jameswirth) July 16, 2014
We are neglecting a wealth of potential by ignoring forum audiences. @wilreynolds #mozcon …. Preach!
— Ronell Smith (@RonellSmith) July 16, 2014
#mozcon @paddymoogan Create lookalike audience lists with Facebook to expand your audience
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
#mozcon @paddymoogan you can also use twitter for doing things like Facebook custom audience and lookalike
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
#mozcon @richardbaxter Learn the vocabulary of the devs so to be able to communicate your ideas and start building your stories.
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
On SEO
What matters in today’s optimization for the search engines and what role customer experience plays in this process.
Stop high-fiving yourself when you get a ranking #mozcon
— jabezlebret (@jabezlebret) July 16, 2014
If you care about your customer, no one is going to care about your title. @wilreynolds #mozcon
— Ronell Smith (@RonellSmith) July 16, 2014
Let’s do this #mozcon pic.twitter.com/7EjxOvAn6n
— Wil Reynolds (@wilreynolds) July 16, 2014
#mozcon @wilreynolds Links, rankings et al still matter, but #SUX (Search User Experience) too.
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
#mozcon @wilreynolds Rankings are a secondary metric; Conversions are the first!
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
#mozcon @TheWebPsych The Formula Number/Trigger Word, Adjective, Keyword, Promise >> Killer Headline
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
Software recommendations and search hacks
Game-changing tools for marketers to try and workflow optimization tips.
wow. LuckyOrange lets you watch a video of a user’s journey through your website. bad ass. @ipullrank #mozcon
— Greg Gifford (@GregGifford) July 15, 2014
.@iPullRank just announced a game changing tool at #mozcon Needs 1,000 signups before it’s active: http://t.co/DKbYBm5etD Sign up!
— Trung Ngo (@TrungVNgo) July 15, 2014
“What separates you from the pack?” – search this about your brand #mozcon pic.twitter.com/hbKVNRjknQ
— Mario Andre Araujo (@maaraujo) July 16, 2014
use http://t.co/TxilUwWEUE to see the last 3200 tweets from any Twitter user @wilreynolds #mozcon
— Greg Gifford (@GregGifford) July 16, 2014
Best way to get in front of reporters: use #allmytweets @tweetdeck & @IFTTT to look for “story” asks by target writers. @wilreynolds #mozcon
— Sara Lingafelter (@saralingafelter) July 16, 2014
RT @GregGifford: search site:(forum URL) “looking for” find customers and *help* them @wilreynolds #mozcon
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
#mozcon @paddymoogan Use scrapebox for keyword research.
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
#mozcon @paddymoogan <link rel=“canonical” href=“COMPETITOR” /> use this on http://t.co/yh4Ejd37FP
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
#mozcon @paddymoogan Use Fullcontact for retrieving all kind of contacts
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
@paddymoogan just gave a shout out to one of my favorite tools @NerdyDataLtd #mozcon
— Lauren Magyar (@LaurenMagyar) July 16, 2014
#mozcon @richardbaxter WebGL. It’s a 3D rendering engine for web browser. Learn it, discover how it can help your data visualizations.
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
On Google and future of SEO
Whether SEO job title is going to exist and how much space should Google occupy in an overall online marketing strategy.
Google use to be a search engine company w/ advertsing. Now, Google is advertising company w/ a search engine @mdsimmonds #mozcon2014
— Scott Vaughan (@ScottAVaughan) July 15, 2014
Google gives more weight to page speed vs responsive design #mozcon via @Suzzicks
— SearchEngine Journal (@sejournal) July 14, 2014
#mozcon @wilreynolds SEOs: @mattcutts is not paying our checks, users do.
— Gianluca Fiorelli (@gfiorelli1) July 16, 2014
We are nearing the end of “SEO” as a job title #mozcon2014
— Brian Jensen (@Brian_A_Jensen) July 14, 2014
SEO is becoming part of my job not my title #mozcon2014
— Brent Maggard (@brentmaggard) July 14, 2014
On Promotion on You Tube
What kind of content to post on You Tube and how to optimize for the biggest video search engine and one of the most popular sources on the Internet.
Provide a call to action for subscription on your YouTube videos – @philnottingham #mozcon
— Avinash Conda (@avinashconda) July 16, 2014
TV advertising is about to drop & that $ is going to start funneling online. YouTube will reap most benefit. #mozcon @philnottingham
— Tylor Hermanson (@MyNameIsTylor) July 16, 2014
YouTube: The Most Important Search Engine You Haven’t Optimized For recap with @philnottingham. #mozcon http://t.co/Mw6buTuSxB
— Brian Jensen (@Brian_A_Jensen) July 16, 2014
#mozcon @philnottingham Everything shared on YouTube optimization is so 2008
— Gianluca Fiorelli (@gfiorelli1) July 15, 2014
#mozcon @philnottingham YouTube… consider it for Brand and Consideration/Advocacy. Not for Conversions
— Gianluca Fiorelli (@gfiorelli1) July 15, 2014
Mozcon 2014 presentations
The precious information, knowledge and field expertize Mozcon speakers shared with us.
Big thanks to generous conference speakers and awesome Twitter community of internet marketers who spread the word about key takeaways they learnt!
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