Online store blog: what to write about?

Blog is one of powerful promotion tools. Blog helps gather a solid audience and, what is more important – it has a positive SEO impact, especially, in the light of search engines love towards mellow, fresh, unique (and saturated with keywords) content.       

However, there are frequent cases when online store blogs are poor and contain one or two posts, dated as early as 2010, or only exist in the form of news feed composed of new arrivals, promotions, deals, etc. Such variant can take place, but is it the maximum of what we can do?  In this post you will read 9 tips on post topics for online stores.

1.    Step-by-step guide

Step-by-step guides, advices and real-life examples. The content of this kind is quite popular online which can help you win the hearts of your competitors’ audience.  A piece of advice: make such guides in the form of the list. Lists lend themselves well to reading on the Internet.

2.    Reviews

It is a common practice to explore the product before buying it. That is why new arrival reviews are likely to drive users from the search engines. Review structure should be the following:

– short product description + photo;

– the description of the test/application, perhaps –  video;

– pros and cons;

– link to this product page of your online store!

3.    Clients

Work with your clients: interview the most loyal ones, ask for a detailed review of a product they bought from you, give new product to test for free in exchange of such reviews. Their content has a viral potential and is able to build up more trust to your store.

4.    Links

Manual filtering of the content – content curation – has become widespread these days. Its popularity has been caused by continuous growth of information available.  By picking links to interesting thematic materials you will be able to gain new subscribers, that later could be turned into buyers.

5.    Opinions

If your product niche experiences highs and lows from time to time, and you have your own opinion as to this market environment, product quality, manufacturers, and so on, publish it. Disputable, controversial posts could generate tangible traffic.

6.    Fresh news

Try tracking the latest trends and events related to your online store niche and publish them on blog. They will surely become handy for at least some of your site visitors.

7.    Expert opinion

Expert opinion is an opinion about a specific product or its aspect. Pots featuring expert opinions will make your online store and the product assortment presented there more reliable, as it has been composed by professionals.

8.    Questions and answers

One way or other, you have to deal with customer questions.  If you receive an essential volume of such traffic you can post a weekly digest of answered questions. This way you will also be able to add new materials to your FAQ block.

9.    Guest posts

Invite guest authors – experts, professionals, influential users – to feature on your blog. Useful publications of this kind are able to attract new users to your site – for example, guest blogger readers.

 

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Online store blog: what to write about?

0
start now

Start now