Online store blog: what to write about?

Blog is one of powerful promotion tools. Blog helps gather a solid audience and, what is more important – it has a positive SEO impact, especially, in the light of search engines love towards mellow, fresh, unique (and saturated with keywords) content.       

However, there are frequent cases when online store blogs are poor and contain one or two posts, dated as early as 2010, or only exist in the form of news feed composed of new arrivals, promotions, deals, etc. Such variant can take place, but is it the maximum of what we can do?  In this post you will read 9 tips on post topics for online stores.

1.    Step-by-step guide

Step-by-step guides, advices and real-life examples. The content of this kind is quite popular online which can help you win the hearts of your competitors’ audience.  A piece of advice: make such guides in the form of the list. Lists lend themselves well to reading on the Internet.

2.    Reviews

It is a common practice to explore the product before buying it. That is why new arrival reviews are likely to drive users from the search engines. Review structure should be the following:

– short product description + photo;

– the description of the test/application, perhaps –  video;

– pros and cons;

– link to this product page of your online store!

3.    Clients

Work with your clients: interview the most loyal ones, ask for a detailed review of a product they bought from you, give new product to test for free in exchange of such reviews. Their content has a viral potential and is able to build up more trust to your store.

4.    Links

Manual filtering of the content – content curation – has become widespread these days. Its popularity has been caused by continuous growth of information available.  By picking links to interesting thematic materials you will be able to gain new subscribers, that later could be turned into buyers.

5.    Opinions

If your product niche experiences highs and lows from time to time, and you have your own opinion as to this market environment, product quality, manufacturers, and so on, publish it. Disputable, controversial posts could generate tangible traffic.

6.    Fresh news

Try tracking the latest trends and events related to your online store niche and publish them on blog. They will surely become handy for at least some of your site visitors.

7.    Expert opinion

Expert opinion is an opinion about a specific product or its aspect. Pots featuring expert opinions will make your online store and the product assortment presented there more reliable, as it has been composed by professionals.

8.    Questions and answers

One way or other, you have to deal with customer questions.  If you receive an essential volume of such traffic you can post a weekly digest of answered questions. This way you will also be able to add new materials to your FAQ block.

9.    Guest posts

Invite guest authors – experts, professionals, influential users – to feature on your blog. Useful publications of this kind are able to attract new users to your site – for example, guest blogger readers.

 

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Web Analytics Case Study: How to Achieve up to 98% Accuracy in Forecasting Models

July 2, 2020

Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns. Modern tools like Google Analytics allow to carefully analyse the data from CRM and prepare handy dashboards for the executive team and stakeholders. But the most important is Web Analytics’ potential in forecasting and bringing your business forward over Continue reading >

Marketing to Generations X, Y, Z: the Fashion Niche

June 22, 2020

Marketers are advocates of the “know your audience” approach. And right they are. Purchasing habits of different demographic groups differ radically while creating a so-called portrait of your consumer, this helps to understand their needs and influence the decision to purchase. Marketing to different generations is especially applicable in the fashion niche. We previously explained Continue reading >

How Game Elements in Marketing Emails Can Boost eCommerce Revenue | Case

June 15, 2020

Gamification in email marketing is a winning choice for eCommerce business. At Promodo we develop and fulfil a number of brand strategies based on this technique. If you are not yet acquainted with how game mechanics work to increase brand awareness, gain customer loyalty, and boost sales, you are welcome to read the articles we Continue reading >

Are Instagram Contests Still Alive in 2020?

June 12, 2020

Folks have been taking part in competitions for centuries and this will not change anytime soon, it’s the excitement it provides and the possibility of winning some great prizes. All types of competitions, giveaways, and sweepstakes – there seem to exist dozens of contest ideas eCommerce businesses make available on Instagram. But do Instagram contests Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Online store blog: what to write about?

0
start now

Start now