Blog is one of powerful promotion tools. Blog helps gather a solid audience and, what is more important – it has a positive SEO impact, especially, in the light of search engines love towards mellow, fresh, unique (and saturated with keywords) content.
However, there are frequent cases when online store blogs are poor and contain one or two posts, dated as early as 2010, or only exist in the form of news feed composed of new arrivals, promotions, deals, etc. Such variant can take place, but is it the maximum of what we can do? In this post you will read 9 tips on post topics for online stores.
1. Step-by-step guide
Step-by-step guides, advices and real-life examples. The content of this kind is quite popular online which can help you win the hearts of your competitors’ audience. A piece of advice: make such guides in the form of the list. Lists lend themselves well to reading on the Internet.
It is a common practice to explore the product before buying it. That is why new arrival reviews are likely to drive users from the search engines. Review structure should be the following:
– short product description + photo;
– the description of the test/application, perhaps – video;
– pros and cons;
– link to this product page of your online store!
Work with your clients: interview the most loyal ones, ask for a detailed review of a product they bought from you, give new product to test for free in exchange of such reviews. Their content has a viral potential and is able to build up more trust to your store.
Manual filtering of the content – content curation – has become widespread these days. Its popularity has been caused by continuous growth of information available. By picking links to interesting thematic materials you will be able to gain new subscribers, that later could be turned into buyers.
If your product niche experiences highs and lows from time to time, and you have your own opinion as to this market environment, product quality, manufacturers, and so on, publish it. Disputable, controversial posts could generate tangible traffic.
6. Fresh news
Try tracking the latest trends and events related to your online store niche and publish them on blog. They will surely become handy for at least some of your site visitors.
7. Expert opinion
Expert opinion is an opinion about a specific product or its aspect. Pots featuring expert opinions will make your online store and the product assortment presented there more reliable, as it has been composed by professionals.
8. Questions and answers
One way or other, you have to deal with customer questions. If you receive an essential volume of such traffic you can post a weekly digest of answered questions. This way you will also be able to add new materials to your FAQ block.
9. Guest posts
Invite guest authors – experts, professionals, influential users – to feature on your blog. Useful publications of this kind are able to attract new users to your site – for example, guest blogger readers.