Promodo review of Webit 2013 in Istanbul

This year, according to a good tradition, one of the largest IT conferences was held in the most suitable city for it – Istanbul. Located at the crossroads of two continents, where Asian and European cultures mix together, Istanbul is a very good place of destination for a variety of speakers and participants from all over the world.

Like it was a year earlier, the conference program was divided into several sections, the most notable among them being Digital Marketing and Innovations (the marketing world trends), E-Commerce conference and Leaders of the Future (startups and venture capital). The grand event was accompanies by large-scale exhibition and the Startup Alley, where one could get acquainted with the projects that will likely stand firmly on the ground in the nearest future and occupy an important place on the market. Now they huddle in small stands and are more concerned with “burning” of operating capital.

Since most of the time I spent in the Digital Marketing and Innovations section, so below I will talk about it mostly.

In spite the fact that organizers were not too scrupulous in selecting presentations content, downright sales pitches were only few. In the end, it was possible to single out the following trends:


1. Mobile. In 2013 75% of gadgets sold were smartphones, their share, as well as the proportion of tablets, is growing at an alarming rate and in the near future will wash away those who ignore this segment. I will quote Stefanie Hospital, the top manager of telecommunication giant Orange:”If you have no mobile strategy, you won’t be in business in 5-10 years”.  Right now 14,2% of world marketing budgets is already spent on mobile segment (comparing to 8,5% in 2012). Future belongs to mobile traffic!

2. Resurrection of classical digital. After RTB technologies appear on the stage, the demand for display ads has grown. The segment has shown 70% increase this year. The main publishers’ problem, mentioned by one of BBC leaders from the stage, is continuous elongation of the chain from media companies to end content users: agencies, sales houses, various technological platforms consume the lion’s share of the margin.

3. The marketing paradigm has changed completely and irrevocably. We should not create another message and impose it on our consumers’ and push in their consciousness. It is expensive and inefficient. If you compare advertisement of Dove, which wraps consciousness of housewives between the episodes of a popular series and an inspiring video of Dove collecting 38 million views in the UK, it is crystal clear what strategy should be chosen. The new approach is to make user’s experience in his interaction with the brand as easy as possible. It also includes influencing the user during customer journey with the brand at the contact points belonging to the brand, acquired and paid for. That is why it is crucial for the brand to develop its channels on Twitter, Facebook, You Tube, etc.

4. Content shift to digital. This trend comes from the previous one. The winners of the battle for user will be those who can create content and interact with the users in real time. Content migrates from radio, TV and magazines to blogs, You Tube and Spotify. Radio stations have lost the war already, 56% of users in the USA go to listen to music on Pandora instead of turning on a local radio station (16%). 40,3 minutes of online video for user per day – these are the figures in the USA. All the content goes to online slowly but surely, other usage is increasingly loses the share.

5. Big data and automation. 30% of ad budgets of the USA are spent using various automated systems. Companies, which have the possibility to use arrays of user data (such as a purchase history, socio-demographic layer or corporate information), are in more advantageous position than those who are deprived from this opportunity.

To sum up, we can say that the event has once again reached its goal successfully. Webit is definitely worth a visit for those who want to see what a world of internet marketing is going to be in a few years and meet interesting people. This is what the event is for!

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How New SEO Snippets Can Affect Your eCommerce Ranking

November 19, 2019

Google has announced new opportunities for managing SEO snippets. From October 2019, website owners and webmasters can now customise Google snippets. Regardless of the website specifics, you now can add images and video previews, change the content length and the size of a thumbnail image. Despite Google ensures the updates won’t affect website positions in Continue reading >

How To Use Osterwalder’s Business Model Canvas In eCommerce

November 6, 2019

Inspired by the stories of eCommerce unicorn companies that have achieved incredible success, we do not pay attention to the general dynamics of the e-commerce market development. According to Practical E-commerce, 8 out of 10 online stores cease their activities. The main reason for this is the lack of strategy, vision or competence. So, for those who Continue reading >

How Gamification Can Help Improve eCommerce Marketing Performance

October 28, 2019

Gamification marketing is penetrating eCommerce as one of the hottest trends that promises business owners to increase customer engagement and drive sales. Gamification elements are widely implemented in some eCommerce websites or app features, as well as in email marketing and SMM techniques. But before we cut to the chance and explore the potential of Continue reading >

Native Advertising: Formats, Benefits, Cases in Point

October 24, 2019

Native advertising is an ad message integrated into content that is useful and relevant to a user. Native ads should also be adapted to the patterns and requirements of a platform where it is published. Natural or native advertising becomes increasingly more popular under the ‘banner blindness’, audience-centric revolution and growing disaffection by the abundance Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please

Promodo review of Webit 2013 in Istanbul

0
start now

Start now