On November 18-19, Istanbul hosted one of the biggest conferences for C-level global leaders, tech and digital founders and entrepreneurs from 110 countries – Digit EMEA 2015.
During two days over 8000 delegates took part in the conference, more than 100 speakers gave their presentations on over 40 workshops and meetups. The list of famous speakers included Marc Mathieu, global SVP marketing at Unilever, Sonny Vu, founder of Misfit Wearables, Christian Gallardo, Managing Partner at WhiteStarVC Reggie Bradford and others.
Moreover there was a significant list of companies, who partnered the event: PayPal, eBay, Yandex, Ericsson, AdTech, Gemius, Turkcell, ThinkDigital, Goldbach Media, Hurryiet, DOL, and many more.
Digit EMEA is popular among the digital marketers working in Europe, the Middle East and Africa as the major event to establish professional and personal contacts during the numerous meetups and informal gatherings. Both days started with the registration at 8.30 AM, while the event itself started at 10.00 AM, which gave an opportunity for networking and communications. In addition, the agenda included networking breaks and the official networking party at the end of the day one.
The main stage held Digital and Innovation Summit at Day 1, and Tech Summit at Day 2.
The first day was marked by Igor Beuker’s speech about digitalization and datafication of marketing. He talked about the importance of Social Media Marketing Strategy and the rapid changes in ecommerce models we all should follow and keep in mind.
Another significant speech was by Ben Maher, who told about modern Media and the way it works for the purpose of your business. His main points were that each person nowadays can change the brand’s history through Social Media, Ben explained how businesses should use those interaction tools to grow.
A piece of advice by Ben was to: “Explore emerging platforms, creative tools and new technologies to interact with the community on the networks they are already living and creating in.”
The next trend discussed was programmatic advertising. Gözde Alemli shared the experience of her company and gave some practical advices. The main point of her speech was that big data is not a smart data – and you should structure it, using the existing tools, in order to reduce costs and time.
The after-lunch session started with the speech by Paul Rossi, The Economist Media Business President, who told about the ration of the distribution of marketing budgets, underlining, that half of the digital marketing budget in UK goes to Facebook and Google. He also told that the time your ad should be visible online is between 5 and 30 seconds, as that is the time for the add to be considered by a consumer.
The first day ended up with the speech by Ilker Baydar, who told about the changes in Mobile retail and the ways to use those changes for your purposes. He also has given a glance on Turkish market and the way it uses mobile trends; in addition Ilker described, why Turkey is an attractive market for ecommerce.
The second day started with the speech by Tom Adams talking about modern technologies and the way they can be developed 35 years from now, and the way you can win from that starting using them now as a part of your business. His key point was to “predict the future” and value from that.
Another star speaker of the day was Rob Leslie, whose speech aimed to describe the meaning of digital identity. Rob told about how the identity is changing in a modern world, how to protect your personal data and how to prove that the person is actually that exact person you see online. His point was that businesses should be selective in terms of data they collect about their consumers, as we are coming to the changes in legislation and businesses could experience penalties.
Performances of speakers confirmed trends that reign today – content marketing, programmatic advertising, micro-targeting and individualism.
After the final speech of the day, another remarkable part has started – Startup pitches. Selected startups could present their ideas and find the investors. The total number of startups was 19 and some of the ideas were really perfect.
One of the presented startups was the project named Fuller – the program that helps to analyze applications in Play Store.
Apart from speeches and pitches, there was an exhibition – a remarkable startup gallery featuring some very solid startups that raised several rounds of investment.
Why you should consider the next Digit EMEA event as a must-visit?
It is a perfect opportunity for those who are looking for new contacts in the region, who want to get new partnerships, to find investments for their projects, or see what others are doing. Among the projects that can be found on Digit EMEA there are ecommerce projects, content-rich projects, IT startups, etc.
In conclusion, the high level of Digit EMEA and the attendees of the conference made this event one of the most important and status events at the end of this year. We are happy, Promodo company was honored to be the partners of the event and our team members (Vice CEO – Roman Viliavin and Head of PPC Department – Alexey Vasutkin) could attend the conference and bring us new ideas, knowledge and business contacts.
Hope, this new experience would help us to provide you with even better marketing services and solutions.