EcomTIM is an event mostly devoted to the issues of E-commerce businesses development and promotion, held in Romania for the third time since 2011.
Since the very first event ecomTIM has been acknowledged as one of the most important events on e-commerce in Romania, having set an ambitious goal of nurturing and growing the specialized community and market, ecomTIM has been successfully implementing this goal by providing invaluable practices and case studies of the market leaders and highlighting the trends of the market.
We do encourage e-commerce business owners and marketers to join this outstanding event on the 13th and 14th of March, 2013 in a beautiful Romanian city Timisoara.
Promodo Company was invited to speak at the conference and share their expertise in the sphere of UX design and usability of e-commerce sites. Our experts Paul Ryazanov and Marina Ryashchikova will be hosting a usability workshop on the second day of the conference (March, 14). The main topic of the workshop will be “Converting visitors into sales. How to reach the goal.”
The main points covered during the session will be as follows:
- Usability audit of the existing site – based on real cases
- Configuring analytics, defining metrics to monitor for conversion tracking
- Detailed review of user interface, showcasing design choices on each step starting from the home page to the final checkout page.
- A/B testing guide
- Best practices of conversion rate optimization
ABOUT THE SPEAKERS
PAUL RYAZANOV, DIRECTOR OF BUSINESS DEVELOPMENT AT PROMODO
Paul has over 12 years of experience in product development and marketing with primary focus on eCommerce application, landing page optimization, conversion rate optimization.
Speaker at various conferences CloudConExpo (San Francisco), PubCon (Las Vegas), Icomm.lviv.ua (Lviv), Semcamp.ua (Kiev), Icamp.lviv.ua (Lviv), optimization.com.ua (Kharkiv), Liof.org (Lviv).
MARINA RYASHCHIKOVA, HEAD OF USABILITY/UI AT PROMODO, CERTIFIED GOOGLE ANALYTICS EXPERT
More than 5 years of experience in usability and UX design including conversion rate optimization, A/B and multivariate testing, Google analytics. Lead the usability audit and conversion rate optimization for major retail companies in Eastern Europe: Mobilluck, Deka, Bookzone, ABC Sport, Bagstore.
Join Promodo for ecomTIM event in Timisoara on the 13th- 14th of March 2013!
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