The world’s largest search engine penalizes sites for artificial links or linkbilding. Google offers to build a reference environment using natural tactics or link earning. How, in practice, get natural backlinks and not to run into sanctions?
What NOT to do in 2017?
External links continue to play an important role in the algorithm of ranking on Google. Because of this resource owners face with the problem. On the one hand, to get a high ranking position and the traffic, the site should have a lot of quality inbound links. On the other hand, Google penalizes sites for manipulative tactics of linkbilding. These include:
— Buying links or posts that include links.
— Link exchange.
— Large-scale campaigns of guest blogging. According to Google, the main feature of these campaigns are backlinks with re-optimized anchors.
— Using the program, that automatically leaves links on forums and blogs.
— Unnatural links, including backlinks to a site footer, comments on the forums with links in the signature, disguised in some way links, backlinks from poor quality directories, message boards, and social services.
Read more on why you can be penalized here.
How to get links: Strategies
The search engines want you to get natural links, abandoning active linkbilding. However, the link earning – is not a passive expectation of backlinks that magically appear out of nothing. Getting links naturally – is an active process you can manage. Detailed plan for obtaining secure links is described below.
1. Start to create a content
This is the key step to successful link earning. People do not just link to any website. They put a link to say, “Hey, here are all the explanations and evidence, and there is a very useful description, and here are cool photos, infographics, and free books.”
In order to create good content, you need a content strategy. Within its framework, you will create the broadest possible semantic core, compose the content plan and run the conveyor for the production of high-quality content.
When you plan to create a content, use the following guidelines:
— Use BuzzSumo, to know what content the audience perceives best.
— Use different types of content. Create presentations, infographics, videos, photos, white papers, e-books.
— Create content people would love to share. Create a dictionary of industry terms, write a book, make a free service, publish an exclusive interview with the famous expert.
— Publish guest posts on your website. Authors and their friends certainly will refer to the publications.
2. Create content for respected industry sites
As you know, Google considers the guest blogging to be a manipulative technique. This does not mean that you should abandon this tactic. How to publish guest posts and do not fall under the sanctions? The secret is simple: publish content on other sites not for the sake of reference, but for outreach and information needs of the audience. It means publish large and high-quality materials on popular websites.
How to choose a website to make a publication?
— Assess the credibility of a website, using such tools as PageRank, DA, PA, CF, TF, etc. You can choose the sites with the highest SEO-metrics and try to get links from them.
— Select your favorite industry sites and try to get links from them.
— Contact the owners or editors of the selected sites. If you run a small regional business, start with a small contribution: Comment publications to become an active member of the community. Show your expertise. Therefore, you will attract the attention of editors and get the possibility to publish your material.
— Do not mind if the backlink will be closed with nofollow attribute. You should not refuse to cooperate, even if your company name will be mentioned without the active links. Your task is to interest the audience and attract new visitors to the site. New users will naturally refer to publications they have read on your site.
3. Make your content effective
Effective means not just helpful, but also working for you. You should plan a strategy of your content promotion to obtain links.
— Use social media to promote your website. If your content is interesting and trustworthy, users will share it. However, do not forget to put social media icons to your pieces of content, so that it can be shared easily.
— Use thematic forums and Reddit-like platforms. Your comments should be relevant and circumstantial.
— Become an expert in your business area and work through traditional and online media. Give interviews, share insights, work to create the name for your brand.
If you bet on natural Link Earning, be ready to feel stressful. Users will refer to your site not often enough, the authority of referring sites will be low, and some of the links will be closed with nofollow attribute. You will feel nervous and think about returning to the good old black hat strategy.
Do not panic. First of all, as you grow your credibility, you’ll get more qualitative links. Second, the black hat strategy can cost you penalties. In this case, you’ll be even more nervous.
Earning links naturally takes much time and effort, but it is undoubtedly worth it.
And what are your strategies in link building?