INFOGRAPHIC: Online Retailers Focusing in on Social

NEslmeRLJKyqwu_1_2Online shopping is becoming truly social. A recent infographic looking at online retailers’ marketing strategies highlights the impact social media marketing is having on the industry. In fact, the marketers surveyed noted that their top priority for the next 12 months was social media, coming in ahead of SEO. However, only 12% of retailers currently use social media to drive sales, while nearly a third (32%) use it primarily to engage with consumers.

The infographic also underlines the rise of mobile commerce, with 36% of respondents indicating that 20%-40% of their sales are coming in from mobile devices. Unfortunately, 59% also noted that mobile sales and traffic have not improved their overall conversion rates.

The findings were taken from the 2014 State of Ecommerce Report, in which 125 online retailers were surveyed about their technology spending priorities. The survey was conducted onsite at the eTail East conference.

Check out the full infographic below for more on marketing spending trends in online retail. You can also read the full 2014 State of Ecommerce report here.

 

Click on the image to enlarge

Click on the image to enlarge

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

INFOGRAPHIC: Online Retailers Focusing in on Social

0
start now

Start now