INFOGRAPHIC: Online Retailers Focusing in on Social

NEslmeRLJKyqwu_1_2Online shopping is becoming truly social. A recent infographic looking at online retailers’ marketing strategies highlights the impact social media marketing is having on the industry. In fact, the marketers surveyed noted that their top priority for the next 12 months was social media, coming in ahead of SEO. However, only 12% of retailers currently use social media to drive sales, while nearly a third (32%) use it primarily to engage with consumers.

The infographic also underlines the rise of mobile commerce, with 36% of respondents indicating that 20%-40% of their sales are coming in from mobile devices. Unfortunately, 59% also noted that mobile sales and traffic have not improved their overall conversion rates.

The findings were taken from the 2014 State of Ecommerce Report, in which 125 online retailers were surveyed about their technology spending priorities. The survey was conducted onsite at the eTail East conference.

Check out the full infographic below for more on marketing spending trends in online retail. You can also read the full 2014 State of Ecommerce report here.

 

Get a free strategy session

Click on the image to enlarge

Click on the image to enlarge

Leave a Reply

avatar
200
  Subscribe  
Notify of

Recent posts

Powerful Link Building Strategy for eCommerce

September 13, 2022

There are numerous cases where boosting sites with links had little effect or even backfired on the site’s positions. Most part of the time, poor SEO link-building strategies are to blame. 

“The Back-to-School Campaign is not as Usual”: the Experience of the Largest Ukrainian Electronics Retailers

September 9, 2022

For retailers in different countries, the Back to School Season is no less significant than Black Friday or the Christmas holidays. 

Customer Journey Mapping for PPC Campaigns: How to Use It?

September 6, 2022

Digital advertising is on the list of the most popular marketing tools, the spending on which grows tremendously. In such a way, digital advertising spending reached $521.02 billion worldwide in 2021.

Free Webinar about Non-Obvious Digital Marketing Mistakes

September 3, 2022

Promodo is not selling digital marketing services to its clients but provides coherent solutions for companies. Self-education is also among them.

Get You Free Proposal

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

INFOGRAPHIC: Online Retailers Focusing in on Social

0
start now

Start now