SEO and usability friendly title tag

The text which is between the opening and closing HTML-tags <title> is the title of a page. It should describe its content briefly. It plays a great role both in search engine optimization and in usability. This article gives some tips to create such a title tag to be liked by both users and search engines. These are the titles which will help to attract more quality traffic to your site.

What is the importance of the Title Tag?

Title Pages should be paid a great attention, as they are used in different aspects, namely:

Internet browsers



Modern browsers show the title in their tabs. The title is also used during the addition and a further search of browser bookmarks.

Search Engines



The content of the Title Tag is displayed in the search engines on search pages. Search Engines also use the title to determine the subject of the page.

Social bookmarks and other services

In social bookmarks the content of the Title Tag is inserted by default to name the saved bookmark. The same thing happens in social networks, where the visitors share a link to the page with their friends. We see the news Title pages of the news website or blog in our rss-tape and in the mailbox




People use titles for the quick choice of the website while they search in Google, in their bookmarks or in the mailbox, as well as to open the correct tab in their browser.

If we make a resource qualitative it is necessary to create a title which is easy to use and smooth for search engines. The following tips will help you to understand the usability and SEO for this task.

Tips for optimization of the Title Tag

1. First, place the most important words that describe the essence of the page. People are able to quickly take the first 2-3 words in the link. That’s why it is better to place the most important words at the beginning of the title. It will help to increase clickability (CTR) of the titles and the traffic respectively. This title also helps you find the tab in the browser quickly.

2. Use the phrases instead of single keywords. If your company sells furniture and you want to be found in different versions of search queries then the use of the title “furniture” is not enough. Make the title descriptive, using the key phrases.

3. Add the words which are frequently used such as “the best”, “cheap”, “review” or “buy.” These words are often introduced when searching for the goods and their presence in the title will attract attention accordingly.

4. Use the numbers. The users will never search for the phrase “10 ways to increase the number of comments on the blog” but in the search results they quickly click on this title than just on the title “the ways to increase the number of comments on the blog.” It is better to fill in the numbers on the top of the title, as in the middle or at the end they are less noticeable.



5. Separate multiple keywords with a hyphen or a vertical line. The hyphen or the vertical line will allow the users to scan the content of the title page quickly.

6. Add acronyms. If the content of the page is devoted to something that can be identified as an acronym (eg, SMM, HEE, RTM), use the abbreviation with the full title. People often look for a simple acronym, and as they are usually written in capital letters they attract more attention. Search engines also understand some of the acronyms that make the content of the Title Tag more relevant on the main keyword phrase.

7. Each page of the website should be unique. The use of the same titles for different pages complicates the categorization of the latest by search engines. Unique titles will allow the users to decide more quickly on which one to click during the search when a few pages from the site are represented.

8. Think of a better title for the home page. The first words in the title on the title page should describe the resource briefly (the company name or the website), and then in more details. Do not start the title with the words “Welcome to the” because it makes the users difficult to determine quickly what resource is dedicated to. And if a person wants to add a website to the bookmarks, it will spend much time on its identification during the search.



9. Create the descriptive titles for each of the inside pages. People often add both main pages and inside pages to their bookmarks and they see them when they search in Google. It is better to insert descriptive keywords at the beginning of the title and company name at the end on all inner pages(as opposed to the main page).

10. Do not make the title length more than 70 characters. Google cuts off everything that does not fit in 70 characters. In addition, it is very difficult for the users to scan long titles. From SEO point of view, the fewer words you use in the title, the higher the density of the main key phrases will be.



11. Do not use too many keywords. Search Engines in the presence of a large number of keywords in the title regard it as overoptimization or spam and try not to rank these pages highly. From the usability point of view it is also not suitable when the titles “about everything and nothing.”

12. Do not use a lot of commas. Despite the fact that commas help to scan the content of the title, the use a set of commas will be a signal for search engines to enumerate the keywords that can be treated as spam. Separate the keywords with hyphens, the vertical bar or the underscore character.

13. Do not overdo the synonyms.  In fact, the users search for “buy” in the meaning “order” and just want to put both of these words in the title. Unfortunately, there are additional words in the title which make the title longer. Besides, search engines understand many synonyms well. It is better to use most common of them in the title.


Coming from the above-mentioned tips it is evident to say that the title tag is an important part both the search engine optimization and usability. Try to make your pages to be found easily (whether browsers, social networks or search engines) and can be scanned with the view. Of course, not only the titles are important for the pages but also the whole content is. They must match each other. If the user clicks on a beautiful title, it does not mean that it will not close your browser during 10-20 seconds when the content on the page is bad. Therefore, create the good content then optimize the titles of these pages, using the above points on the basis of it.

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