Content
If your Shopify store isn’t generating enough traffic, the issue may lie beneath the surface — in your SEO. You might have beautiful product pages and seamless navigation, but if search engines can’t easily access or understand your site, potential customers won’t find it either. You feel like this might be your case? Run a Shopify SEO audit.
In this guide, we’ll walk you through a complete Shopify eCommerce SEO audit checklist — step by step. Use it to diagnose and fix issues, and start converting more visitors into customers.
A proper SEO audit process digs deep into both technical and content elements of your store. Here's what you should check:
Successful SEO starts with targeting the right audience. Ask yourself: are your product pages speaking the same language your customers use when searching?
Tip: Think like your customer. If you sell "handmade leather wallets", don’t just optimize for "wallets" — target "handmade leather wallets for men" or "personalized leather wallet gifts."
Your on-page structure helps search engines index your content — and helps users navigate it.
Think of this as a health checkup for your store’s backend.
Search engines favor original, useful content — and so do your customers.
A clear structure benefits both users and crawlers.
Pro tip: Broken links = lost opportunities. Use a crawler tool like Screaming Frog to find and fix them quickly. And let us know if you need help with link building.
More than 60% of traffic comes from mobile. Shopify themes are responsive, but don’t assume everything works.
Good SEO brings visitors. Great UX converts them.
Learning from others can save you time and effort.
Selling locally? Then act like a local brand in search too.
Your store must be safe and understandable — not just to users, but to Google as well.
SEO isn’t a one-and-done project. Algorithms change, competitors evolve, and technical issues pop up when you least expect them. That’s why regular Shopify SEO audits are crucial.
Here’s what ongoing audits can help you do:
Regular audits are your store’s maintenance plan — ignore them, and traffic (and sales) may suffer.
More tips on marketing your Shopify store:
How to Connect Facebook Leads to Shopify
How to Trick Shopify and Get Ahead of Your Competitors
How to Optimize Your Shopify Blog for SEO
Best Shopify Ads Examples to Inspire Your Campaigns
How to Run Ads for Shopify Store: Essential Strategies for Success
Don’t rely on guesswork. To find SEO issues and optimize your site, you need the right set of tools. They help identify everything from crawl errors and duplicate content to site speed and mobile responsiveness — issues that could be the silent killers of your search rankings. Many of these tools offer free versions or trial access, allowing you to get started without heavy investment. However, while free tools are helpful, they often provide surface-level insights or incomplete data, and the paid ones are costly and require SEO expertise. Below is a curated list of essential platforms that can take your Shopify SEO audit to the next level.
So, let’s review your next steps towards better SEO:
If this checklist feels like a lot, you’re not alone — many businesses discover that a technical audit uncovers more than expected.
Our team conducts full-scale technical SEO audits tailored to your Shopify site. We detect hidden issues for you and offer detailed recommendations and craft a personalized SEO strategy that drives long-term growth. When commissioning an audit from our team:
These aren’t just fancy words, take a look at our case studies to see what results your store can achieve.
We make sure your store doesn’t just exist — it thrives.
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Yes — they help uncover technical, content, and performance issues that block your store from ranking and converting.
Use SEO tools like Screaming Frog, Google Search Console, or SEMrush to generate detailed audit reports and insights.
Install SEO apps or use platforms like Moz or Ahrefs to get a performance-based SEO score for your Shopify store.
Prices vary: free for basic tool audits, and several hundred dollars for expert-led, in-depth audits — though Promodo offers full diagnostics at no cost.
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