Anastasia Marchyshak

Understanding your target audience is the foundation that determines whether your campaigns resonate or fall flat.

We gathered practical insights and share what we have done in past to ensure successful Black Friday campaigns.

In this article, we’ll explore how to recover your website’s visibility after being hit by a Google penalty.

In this article, we’ll show how each of these automation services works, why we’ve developed them, and what kind of results they deliver in practice.

Together with Promodo experts, we have prepared a rating of non-obvious UX/UI mistakes that directly impact conversions.

A clear marketing roadmap template turns a pile of ideas into a coordinated plan your whole team (and upper management) understands.

In this guide, we’ll explore what PPC for eCommerce sites entails, how it functions, and why it's a powerful channel for increasing sales.

Learn what steps to take to make AI tools like ChatGPT and Gemini advocate for your medical practice.

Think of AI tools not as threats, but as new marketing channels. In this guide, we’ll walk you through how AI is changing real estate search.

What AI means for your travel marketing, how it’s changing customer behavior, and what you can do to make sure your agency still shows up.

Local SEO is a very effective way to become widely known within your neighborhood, town, or general area where you offer your services.

Learn how to properly track your campaign results and download a free email marketing tracking template.

Unlike cold calls that often get ignored by their recipients, PPC puts your offer directly in front of motivated sellers actively looking for help.

Understand why just having a website isn’t enough, and how you can grow your practice using healthcare Search Engine Optimization.

Whether you’re a personal injury attorney, divorce lawyer, or criminal defense specialist, running the proper PPC marketing for lawyers will grow your practice.

In this post, you’re given a template for competitor analysis that’s fast, free, and easy to use — perfect whether you’re a solo entrepreneur or part of a team.

Before you can grow your business, you need to know where it stands. A SWOT analysis is one of the most powerful (and simple) tools to achieve more clarity.

Here you’ll discover a detailed roadmap to launch successful PPC advertising for doctors that actually brings in patients.

A regular Magento SEO audit will help to uncover why you might have problems with organic traffic and what to fix to get better results.

Use this checklist to diagnose and fix issues, and start converting more visitors into customers on your Shopify store.

If you know how to market your business on LinkedIn, you can get not just likes on your posts, but real clients and partners.

Keep on reading to find out more about all the specialized services that can grow your eCommerce venture.

FOMO (Fear of Missing Out) is a feeling that a person gets when it seems that “something is passing by”.

This article breaks down the key data that should be included in your monthly PPC report to ensure you stay on top of your game.

Assuming you’re on the receiving end of the story, do you know what your SEO expert should provide in these reports?

If you often find yourself lost trying to see the full picture of your marketing performance, we’ve got you covered.

How to evaluate a digital marketing agency? How do you know if a digital marketing agency is good? Here are the key metrics you need to know.

If you’re running a pay-per-click (PPC) Google campaign in 2026, you’re probably wondering whether it’s really effective and how you stand.

How can a Q&A platform relate to marketing? In an indirect yet highly effective way. Here is what Quora digital marketing is all about.

Using the BCG Matrix can give you a relatively clear view of your products’ potential so you can decide which of them to discontinue and which to invest in.

Discover why - and how - Webflow offers a practical solution to help your business save on SEO optimization.

Get tips on making the most of Google Local Service Ads to attract nearby customers and grow your business.

Having a healthy brand means that your efforts are recognized and valued by your audiences.

Are you thinking of changing your domain name but worrying about losing traffic and sales? No need to, let us explain why.

UTM tagging is a tool that helps you track the effectiveness of online campaigns and better understand which channel your traffic is coming from.

A well-crafted medical device marketing strategy is crucial to promoting your medical devices and remaining ahead of the competition.

Here you’ll find a complete guide to the best top Magento SEO and marketing tools to enhance your store's performance.

If you want to build a winning strategy, you need to know how to calculate the consumer surplus value and use this information to make decisions.

Both platforms offer wide functionality. However, when it comes to SEO results, which one scores the most?

When it comes to running a cardiological practice, reaching the hearts of new patients isn’t just a medical matter—it’s about strategic marketing too.

Pay-Per-Click (PPC) advertising is a digital marketing model where businesses pay a fee each time their ad is clicked.

One of the best ways to do this is by connecting your Shopify store with Facebook and Instagram.

In this article, we'll explore the rather technical part of how to run ads for Shopify store.

In this article, we’ll explore key benchmarks for SaaS businesses across various digital marketing channels.

In this article, we will share effective SEO tips for Magento that will help elevate your eСommerce project.

How do you determine which ads resonate best with your target audience? Google Ads Shopify conversion tracking provides you with all the necessary data.

In this article, we’ll showcase a range of Shopify ads examples that offer practical insights and ideas you can incorporate into your own campaigns.

In this article, we'll explore Magento meta keywords and how to add SEO keywords to Magento to boost your store's online presence.

We have prepared an article with Promodo PPC specialist Yuriy Dederchuk about the not always obvious reasons for blocking an account.

In this article, we will explore common mistakes in orthodontist advertising campaigns and provide insights on how to avoid them.

In this article, we explore how online reputation management for doctors works in 2024, and what strategies will help you handle negative patient reviews.

Did you know that the choice between landing pages and web pages can significantly impact the effectiveness of online ad campaigns in dental advertising?

Mastering Pay-Per-Click (PPC) advertising will help you transform your educational offerings from hidden gems to popular choices.

In this article, we'll explore the current marketing trends around selling online courses.

Understanding the key metrics for each channel is crucial to set realistic goals for your marketing team or agency, and evaluate whether those goals are met.

This article aims to help you find your perfect marketing strategy for eLearning that will attract and engage your perfect students.

We're here to alleviate your struggle with simple, effective tips that have helped many of our clients to get more traffic and leads.

We’ll share a selection of creative ideas and insights for marketers looking to kickstart their travel campaigns.

We’re here to share some easy-to-follow SEO tips, tricks, and strategies that have worked wonders for many successful blogs.

Stay with us to learn more about what SEO for hotels is and why it is a must for your hotel businesses.

We collected some tips on how to optimize auto repair ads and make sure that the invested budgets bring the desired results.

In our new article, we share Promodo's experience working with the HARO link-building platform and explain how we assist clients in securing links in influentia

Prepare in advance and you'll get better results. It's a rule of thumb that works in absolutely all areas, and marketing for online apps is no exception.

If you're seeking to boost traffic to your website, understanding the significance of selecting the right financial keywords is crucial.

In this article, we will discuss how to enhance the visibility of your travel destination pages in search engine results.

We delved into the latest statistics and advancements to learn that SEO is alive and thriving, but it’s definitely changing.

These insights will provide you with the knowledge necessary to make informed, data-driven choices and shape strategic initiatives for 2026.

How can you make search engines favor your business? How can you ensure visibility and trust with the local audience? The key is local SEO.

Discover the top digital marketing strategies for tourism and travel agencies. Innovative marketing ideas to elevate your travel business.

We have gathered the most recent travel industry-related benchmarks from various digital marketing channels to help you stay informed.

Despite the undeniable results that come from PPC, studies keep showing that people still have more trust in organic results.

The modern travel industry is extremely competitive, so without a thorough strategy you may fall behind the competition.

With the right marketing strategies for travel and tourism and a touch of creativity, even businesses with modest budgets can make a big impact.

59% of travelers start their journey by Googling their dream destinations before they hit the "book now" button.

Holiday packages are now booked online in 80% of all cases. Strong digital marketing game is a must to be visible in the overcrowded tourism industry.

Using a pay-per-click campaign brings in high-quality leads for financial institutions and boosts the return on investment for your marketing efforts.

Targeting specific audiences, generating high-quality leads, and achieving a measurable ROI are some of the benefits of PPC for insurance agency.

While the primary goal of SEO is to generate organic traffic, it takes on added significance in safeguarding the reputation of a bank.

Content for financial advisors is far beyond creating engaging blog posts or connecting with your audience on social media platforms.

Considering that over 75% of high-net-worth individuals actively use online sources for financial information, digital marketing is key for wealth management.

69% of insurance consumers ran a search before scheduling an appointment, highlighting the importance of SEO for insurance companies.

Have you ever felt like you're spinning in circles trying to get your insurance agency noticed? Trust me, you’re not alone.

If you’re in fintech, your audience is trusting you with their money, their data, and their future. And that means your marketing needs to be unforgettable.

The rapid growth of fintech and huge competition have raised the bar for user experience. Now, every app must offer seamless and visually appealing interface.

The fintech industry is using advanced analytics technologies and making use of the insights they offer to harness the power of data like never before.

≈76% of the total retail search ad spend is attributed to shopping ads, which also account for 85% of all clicks on Google Ads or Google Shopping campaigns.

From welcome emails to transaction confirmations to savings tips, fintech email marketing is primarily about two things: reliability and value.

Unraveling the complexities of effective SEO strategy, a technical SEO audit becomes the essential diagnostic tool to unlock a website's potential.

Implementing SEO strategies can drive organic growth and propel your fintech business to new heights in the digital landscape.

ake control of your local search presence with our practical guide on How to Improve Local SEO. Best techniques of local seo for your business.

Partnering with an email marketing agency can bring valuable benefits to your team. Find the list of signs that signal that you need an agency.