Content
When talking about opening an online store, Shopify and Magento platforms usually pop up, as they currently represent the most popular e-commerce platforms globally.
Both platforms offer wide functionality. However, when it comes to SEO results, which one scores the most? You’ll find the answer in this article, so no need to search elsewhere.
This article shines a light on the difference between Shopify vs Magento SEO and aims to help you choose the one that can best optimize your store for search engines.
Before getting to the facts, let’s explore what makes an eCommerce platform SEO-friendly.
Here are the key factors:
Both platforms offer a variety of SEO features - after all, they were both developed to serve online shopping and marketing. However, each of them caters to different levels of expertise and business needs.
These include the extension of built-in SEO tools and the room for customization or the loading speed they offer, to name but a few.
Here’s a detailed comparison of their SEO capabilities:
Let’s have a look at Shopify’s SEO features first. This closed-source platform entered the eСommerce market in 2004 with a Canadian signature and has attracted thousands of e-shops.
And now, let’s dive into Magento’s SEO features. An open-source, Adobe-owned, and much older e-commerce platform that has led to the success of many online entrepreneurs and large-scale businesses over the years. Its latest version is the Magento 2.
You might also find these articles useful:
1. How to Connect Facebook Leads to Shopify
2. How to Run Ads for a Shopify Store
3. Best SEO Tips for Magento
4. Link Building for Shopify
5. Tailoring SEO Strategy with Promodo
Now, let’s break down into pieces the key differences between Shopify and Magento SEO per basic categories:
To summarize their differences, Shopify excels in simplicity and quick SEO setup, while Magento offers advanced flexibility and features for technically skilled users or those who can afford developer services.
There is not a one-size-fits-all answer. The choice depends on your business size, technical expertise, economic resources, and SEO goals.
Here are some hints to help you decide:
Hope you made some sense and you are ready to master the platform that suits your SEO needs best.
[[FAQ-START]]
If you are just starting your e-shop online, go for Shopify since it’s better for beginners. It has a user-friendly function and includes enough built-in tools for basic SEO.
Magento, on the other hand, although more powerful, requires advanced technical knowledge to set up and optimize effectively, thus more appropriate for experienced e-commerce professionals.
It is possible but under one condition: careful planning in advance.
Yes, you can migrate your SEO settings, but it requires careful planning. Tools like Cart2Cart can help transfer data like URLs, meta tags, and product details. However, some manual adjustments may still be necessary.
Typically yes. Magento may require hiring developers or purchasing extensions for advanced SEO features since it is self-hosted. All these increase the cost of your investment.
On the contrary, Shopify, which is being hosted and app-based, has lower upfront costs. However, it may incur recurring app fees.
Yes. Both of them can support multilingual SEO. Nevertheless, Magento offers more flexibility for customization. Whilst Shopify tends to rely on third-party apps like Weglot or Langify for this feature.
[[FAQ-END]]
You may also like
Choose quality and trusted services to improve the presence of your company on the Internet, and feel free to contact our UK team if you have any questions.
Here you’ll find a complete guide to the best top Magento SEO and marketing tools to enhance your store's performance.
We at Promodo are ready to help you improve your performance across all digital marketing channels.
Get started