We are happy to announce the next webinar which is going to be very useful because it will cover two powerful selling tools at once – remarketing and banner ads. Banner ads are a must-have element of today’s online marketing, because that is how you can bring people to your landing page or website. Remarketing is also widely used these days to help online merchants increase ROI and improve conversion rate.
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
- Banner ads as a tool that raises brand/product awareness
- Key elements each banner should possess to drive users to a landing page
- Introduction to AdWords remarketing. How to set up remarketing for an online store
- Several strategies to segment the audience for the best remarketing results
To book your seat for the webinar, just fill in this form:
About the speakers:
Paul Ryazanov, Business development manager at Promodo. Paul has over 12 years of experience in product development and marketing with primary focus on eCommerce application, landing page optimization, conversion rate optimization. Speaker at various conferences CloudConExpo (San Francisco), PubCon (Las Vegas), Icomm.lviv.ua (Lviv), Semcamp.ua (Kiev), Icamp.lviv.ua (Lviv), optimization.com.ua (Kharkiv), Liof.org (Lviv).
Elena Ruchko is a GA certified individual and enthusiastic online marketer, who possesses experience in SEO, content marketing and social media. She is passionate about everything connected with internet marketing and thinks it is as a key element of company’s success these days. Currently Elena works as a marketing assistant at Promodo.com.