Every store owner has different priorities and business needs when sets up an online store. With the time these targets can changed and current conditions including ecommerce platform will not serve business needs. So in order to be competitive and flexible ecommerce owners are often faced with the task of store migration from one platform to another.
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The issues of ecommerce store migration is huge because you need to ensure that all the data, structure and work of art that you have built for your shop brick by brick is moved safely, without any loss. What is more, after being transferred to another platform, your store still needs to receive visits volume it used to have before.
In our work we dealt a lot of store migration and know to make this process painless from SEO side. In cooperation with MagneticOne – a company which provides progressive solutions for ecommerce store management – we will cover all the points you should consider in order to preserve the traffic and rankings after store migration. We will also highlight benefits and drawbacks of different ecommerce platforms from online marketing point of view and will tell you what should look for in ideal ecommerce platforms first of all.
So here is the plan of our future webinar:
1) Migration tendencies: how shopping cart popularity changed over the last year.
2) General migration issues and how to avoid them.
3) Pre and Post migration recommendations for:
4) What you should be looking for in an e-commerce platform from an SEO standpoint
5) Pros and Cons of each of the platforms
6) How to make sure your migration runs smoothly for site’s traffic and rankings
About the speakers:
Yuriy Stakh, Head of Marketing Department at MagneticOne. Yuriy started his career in MagneticOne back in 2012 as a Junior Marketing Manager and rapidly developed his skills and expertise in content, social media and search engine marketing. A year after joining the company Yuriy was responsible for all marketing activities of MagneticOne’s flagship product – Cart2Cart an automated shopping cart migration service. And finally Yuriy was promoted to a Head of Marketing Department position where his key responsibilities include strategic planning, marketing management and public relations.
Anna Korolekh, Marketing Manager and, in past, an SEO consultant at Promodo. Anna started her career in online marketing in 2007 from content-writing, later she was employed for the UK company Bullseyemedia as a link-building specialist and finally came to Promodo in 2011. As an SEO consultant Anna has worked with large sites of the following niche: gambling, dating, travel, ecommerce. Anna is a certified Google Analytics individual and a regular contributor to Promodo and external blogs, also a regular speaker at the webinars.