Webinar announcement: Practical approach to competitor analysis in SEO and PPC – figures and facts (Capitalone.com case)

webinar announcementThis webinar is going to be held by Promodo online marketing company and SEMrush – a leader in the field of SEO/SEM software. The event will be most interesting to people with at least an intermediate level of knowledge in SEO and SEM, but beginners might also find it useful.
In this session you will learn how to effectively apply reverse engineering to search engine analytics in order to discover the trade secrets of competitors both in paid and organic search results, providing you with a profitable edge in your market. A review will be completed of the various types of tools at your disposal that can assist in creating more successful and lucrative PPC and SEO marketing campaigns. The details of competitors such as budgets, spending, keywords, link-building strategies and ROIs will be revealed with a minimal amount of research.

During the webinar you will learn how to:

  •  Use various paid search “power tools”
  •  Locate direct marketing initiatives of competitors.
  •  Discover advertising budget trends of competitors
  •  Best use PPC and optimization efforts of your competitors to gain a stealth advantage in  your market
  • Explore the best SEO competitor research tools and how to use them right
  • Learn key points you need to know about your competitor’s SEO strategy
  • Find out the best ways to use the information you have obtained from competitor research

And see it all performed and applied in practice to a real online project!

To sign up for the webinar please fill in the short form below and we will reserve the seat for you and make sure you remember to join in when the time comes.

 

Got tired of low conversions?

Our certificated experts know how to optimise your Google AdWords campaigns so that conversions increase by 35%

By clicking this button you agree to our terms & conditions

ABOUT THE AUTHORS

Sean MalseedSean Malseed works in Strategic Development at SEMrush, and as such, he tackles many responsibilities such as forging and maintaining partnerships, scouting new avenues for development, and assisting in overall product development. Sean wears many hats at SEMrush and the SEOquake team with his tasks ranging from assisting Fortune 500 companies in integrating SEMrush’s API, to bug-testing new features, to helping mom-and-pop shops with their questions on how to use SEOquake. Sean has an extensive background in IT and web technology and offers valuable insights not only into how to analyze data but also how to best use that analysis to your advantage. Sean and his colleagues at SEOquake are ever striving to increase the power and scope of their tools, while simultaneously formulating new ones that will further benefit the SEO/SEM community.

Follow Sean on Twitter.

Anna Korolekh (Moseva)Anna Korolekh now works as a marketing manager at Promodo. Before she used to specialize in SEO techniques for Promodo. After graduating with a master’s degree in French and English philology, Anna started her career writing SEO-friendly content and developing link-building strategies. Starting with smaller sites, she’s developed into a top SEO analyst for several prominent hosting providers’, gambling and e-commerce sites. Anna is up to date on all of the tools and techniques needed to boost rankings in the search engines.

Follow Anna’s posts on Twitter 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

PPC Case Study: How to increase brand awareness with digital promotion & TV ads

October 22, 2020

TV advertising is still the most effective channel for developing a brand in both the short and long term. Despite this, launching TV flights* is up to 60%  more profitable in combination with an online promotion. *In marketing, flighting is a process where advertisers schedule messages to run during optimal periods of time, followed by Continue reading >

6 Metrics for Ecommerce Websites You Didn’t Know About

October 16, 2020

Keeping track of the number of visitors, orders, and the bounce rate has long been insufficient to effectively develop an online store. Pavel Kapelyushny, Deputy Head of Customer Development at Promodo shares six important metrics that eCommerce marketers and business owners should regularly monitor. Percentage of missed impressions in the search Let’s say people place Continue reading >

PPC Case Study: How to Increase Sales in the Online Store During the Lockdown

September 22, 2020

Many online marketers habitually classify PPC ads as a tool for boosting direct sales. However, this type of advertising can be an effective means to increase brand awareness. In this article, we share the case of a premium audio equipment retailer from the UK. Client Premium Sound is a Hi-Fi & home cinema equipment retailer Continue reading >

The Ultimate Guide on Google Shopping Campaigns

September 11, 2020

In 2019 Adwords shopping campaigns generated 29% more revenue year-over-year. Whereas paid search revenue increased by only 13% over that period. Is it possible to increase conversions from Shopping ads in 2020? – Yes! Learn the best practices from real cases explained by our PPC Specialist Vladislav Platonov. What is Google Shopping? Google Shopping is Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
PPC

Webinar announcement: Practical approach to competitor analysis in SEO and PPC – figures and facts (Capitalone.com case)

0
start now

Start now