This webinar is going to be held by Promodo online marketing company and SEMrush – a leader in the field of SEO/SEM software. The event will be most interesting to people with at least an intermediate level of knowledge in SEO and SEM, but beginners might also find it useful.
In this session you will learn how to effectively apply reverse engineering to search engine analytics in order to discover the trade secrets of competitors both in paid and organic search results, providing you with a profitable edge in your market. A review will be completed of the various types of tools at your disposal that can assist in creating more successful and lucrative PPC and SEO marketing campaigns. The details of competitors such as budgets, spending, keywords, link-building strategies and ROIs will be revealed with a minimal amount of research.
During the webinar you will learn how to:
- Use various paid search “power tools”
- Locate direct marketing initiatives of competitors.
- Discover advertising budget trends of competitors
- Best use PPC and optimization efforts of your competitors to gain a stealth advantage in your market
- Explore the best SEO competitor research tools and how to use them right
- Learn key points you need to know about your competitor’s SEO strategy
- Find out the best ways to use the information you have obtained from competitor research
And see it all performed and applied in practice to a real online project!
To sign up for the webinar please fill in the short form below and we will reserve the seat for you and make sure you remember to join in when the time comes.
ABOUT THE AUTHORS
Sean Malseed works in Strategic Development at SEMrush, and as such, he tackles many responsibilities such as forging and maintaining partnerships, scouting new avenues for development, and assisting in overall product development. Sean wears many hats at SEMrush and the SEOquake team with his tasks ranging from assisting Fortune 500 companies in integrating SEMrush’s API, to bug-testing new features, to helping mom-and-pop shops with their questions on how to use SEOquake. Sean has an extensive background in IT and web technology and offers valuable insights not only into how to analyze data but also how to best use that analysis to your advantage. Sean and his colleagues at SEOquake are ever striving to increase the power and scope of their tools, while simultaneously formulating new ones that will further benefit the SEO/SEM community.
Follow Sean on Twitter.
Anna Korolekh now works as a marketing manager at Promodo. Before she used to specialize in SEO techniques for Promodo. After graduating with a master’s degree in French and English philology, Anna started her career writing SEO-friendly content and developing link-building strategies. Starting with smaller sites, she’s developed into a top SEO analyst for several prominent hosting providers’, gambling and e-commerce sites. Anna is up to date on all of the tools and techniques needed to boost rankings in the search engines.
Follow Anna’s posts on Twitter