The webinar is going to be held by Promodo Company’s top experts in the field of e-commerce, conversion rates optimization, UX design and usability.
This webinar is in fact going to be more of a training session devoted to the current issues of most e-commerce sites: increasing sales through the smart conversion rates optimization and correctly customized analytics. It is going to be extremely useful for business owners who run their marketing activities on their own, as well as for marketing managers who are looking for ideas and insights on ways to improve their marketing strategies.
During this session the most important elements of e-commerce site’s interface and content will be analyzed, and the most weak points that usually make the bottleneck in the sales and conversion processes will be outlined. After the webinar you will definitely have a very clear idea where you have to look in your site’s design and structure to see the places where your sales and money leak.
Main points of the upcoming webinar:
- Impact of usability issues on your sales;
- Top 10 usability fails that drop conversion;
- How to find the spots to improve, the bottlenecks of conversion paths;
- Must-know and must-check Google Analytics reports and how to configure them.
Please mind that the number of seats for this webinar is limited so please hurry up to fill in this form to reserve your seat now!
ABOUT THE SPEAKERS
MARINA RYASHCHIKOVA, HEAD OF USABILITY/UI AT PROMODO, CERTIFIED GOOGLE ANALYTICS EXPERT
More than 5 years of experience in usability and UX design including conversion rate optimization, A/B and multivariate testing, Google analytics. Lead the usability audit and conversion rate optimization for major retail companies in Eastern Europe: Mobilluck, Deka, Bookzone, ABC Sport, Bagstore.
PAUL RYAZANOV, DIRECTOR OF BUSINESS DEVELOPMENT AT PROMODO
Paul has over 12 years of experience in product development and marketing with primary focus on eCommerce application, landing page optimization, conversion rate optimization.
Speaker at various conferences CloudConExpo (San Francisco), PubCon (Las Vegas), Icomm.lviv.ua (Lviv), Semcamp.ua (Kiev), Icamp.lviv.ua (Lviv), optimization.com.ua (Kharkiv), Liof.org (Lviv).