Website optimization for tablets

As Internet is evolving, more and more devices appear with screen sizes different from a desktop. Tablet sales steadily grow, which means that today we should not neglect users of these devices. Instead we need to optimize such users’ experience.

 

Tablets image from Shutterstock
 

Increasing typing speed by adding special symbols

Additional symbols of virtual keyboard can be changed for necessary ones in each specific case. For example, when typing standard text, we see punctuation marks:

When entering email address we change symbols for the necessary ones:


Standard keyboard:
<input type=”text”>

URL-parameters:
<input type=”url”>

Email-symbols:
<input type=”email”>

Digital keyboard:
<input type=”text” pattern=”[0­9]*”>

Disabling auto-correct and initial capital letters 

Filling the forms on a tablet virtual keyboard has some special features. In particular, when you are logging in and entering your email, system is trying to correct it in accordance with its own vocabulary base. It also tries to start the line with the capital letter. In order to avoid this, use the simple HTML-code:

<input type=”text” autocapitalize=”off” autocorrect=”off”>

Correct placement of blocks

The way user interacts with the website on the tablet differs from the one on the desktop. It should be taken into account when designing the interface, emphasizing the most important elements. Here is one example, where the search form on the online shop website was changed.

Letters are too small:

Well done:

Changing typography

A quite obvious thing is that the website should be well-readable on a specific device. For the tablet version the text should be enlarged. Also the user should have an option to change the text size himself. Below is an example: to the left – before optimization, to the right – after improvements have been done.

Changing the button size

We use touch-control on tablets and smartphones, so navigation should be optimized. Usually it means enlarging the button size and the active click area.

Minimum of typing required

Typing the text on virtual keyboard is not very comfortable, so you should minimize the necessity of such work for a user. For example, in the forms you can use autofilling (by the first letters of the name or by geo-location):

Image cycle

If there is a cycle of pictures displayed one after one on the site, it should be navigated by the touch:

Disabling a:hover

In touch-devices you cannot just point the cursor at the object, so you shouldn’t use it as a way of user’s interaction with the  website.

Designing for portrait and landscape screen orientation

Users can use tablets of both types — with landscape and portrait orientation. So you should take it into consideration this fact when designing the interface.

Using camera

Tablets give us lots of new possibilities, for example, when user fills in the profile form,  you can offer him to take an instant photo to create an avatar with the help of  tablet camera:

<input type=”file” accept=”image/*” capture=”camera”>

Hiding the address bar

When using the tablet, every pixel counts, so you can hide the address bar (Safari allows this) to increase the useful screen area:

 <meta name=”apple-mobile-web-app-capable” content=”yes” />

via

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Brand Communication: Quarantine Strategy

April 1, 2020

How to change brand communication during the quarantine, and why you should avoid communicating what everyone else is talking about, –  Rustam Aliev, Head of Digital & SMM at Promodo, proves that approaching this complex task is as simple as solving a basic math problem. Let’s imagine that a brand communication strategy during quarantine is Continue reading >

How niche marketing changed in 2019: channels that worked best for ecommerce websites

March 26, 2020

Whenever your ecommerce business is related to selling electronics, food, car parts, or you may own a travel agency or a bookstore business, you need to understand which channels will generate the most revenue and traffic. At the same time, it’s worth keeping up with the peculiarities each segment of the market has. To regularly Continue reading >

8 Steps That Help Business Get Through Crisis

March 23, 2020

Any crisis brings the wind of changes. The coronavirus pandemic has put businesses in completely new working conditions with online retailers being forced to adapt the marketing strategy to existing realities. Regardless of the reasons, crises and recessions are characterised by a number of inevitable attributes: A decrease in demand. Consumers are less inclined to Continue reading >

Net Promoter Score Calculation on the Example of Promodo

March 13, 2020

How to correctly interpret Net Promoter Score survey results and increase consumer loyalty index? What pitfalls you will have to face and how to avoid them, – Alexei Gorovenko, head of the marketing department at Promodo, shares his tips.  Net Promoter Score is the only number that business needs to grow Cost of customer loyalty research Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Website optimization for tablets

0
start now

Start now