Which is better for your business Facebook or Google+?

facebook-vs-google+

It’s hard to ask this question in general, because it differs as to why for each business. Facebook and Google+ both present certain advantages and disadvantages. How do you find which is best for your business?

Below, we look at some statistics that allow us to form an opinion of the advantages and disadvantages of each social network.

An interesting infographic by Pardot looks at many different comparisons between Facebook and Google Plus. We’ve cut out the relevant demographic information for you below. The full infographic can be found here.

                                ↓Google+                                                   ↓Facebook

Facebook versus Google+

Which social media site is better? To be honest, any business looking to have a digital presence should be using both of these networks, but it’s still a good idea to look at the strengths and weaknesses of each.

The Benefits of Facebook

Stronger Reach Capabilities

facebook-logo

Google+ is rising in terms of its number of users, and is now the world’s second largest social media network. However, it still pales in comparison to Facebook in terms of total users and user interaction. Facebook has just been around for longer and has cemented an obscenely large number of users into its network.

Better Apps

Similarly, Facebook has a staggering amount of third-party apps, with many of them (like Zynga) becoming multi-million dollar companies just off of app sales. Since Facebook has been around for much longer, it has given them a leading edge on the diverse number (and quality) of apps.

More Effective Promotions

Note that this talks about promotions on the actual site itself. Facebook allows for very easy creation of business promotions like sweepstakes, photo contests, and so on. In fact, Wishpond has an incredible suite of tools and analytics to get you started on any Facebook or Twitter promotions your company may be interested in. Google+, on the other hand, still does not allow contests on brand and business pages.

The Benefits of Google+

Pinpoint Targeting Capabilities

Google+ Circles allows companies to isolate and separately target different followers based on their interests. By having clear-cut categorizations, this makes the targeting and distribution of information and promotional materials to market segments incredibly easy.

Complex Analytics

With Google+ Ripples and the ability to use Google Analytics on Brand Pages, Google+ has pulled ahead of Facebook in terms of analytics.

Search Engine Optimization

Since Google owns Google+ (obviously), anything shared through Google+ will be much more optimized in search rankings. The +1 feature is also known to carry more weight than Facebook’s “Like” button when it comes to determining popular and trustworthy content.

Concludingly, what matters is which social network you feel is generating the most engagement for your business. There are a lot of similar social networks out there that you can dedicate the majority of your time online to. Try a few of them out, analyze the numbers and go with what you feel or see as the reigning social network of choice.

Written by: Justin @Wishpond. Justin writes content about social media marketing for Wishpond. Wishpond builds easy social marketing apps for businesses.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

How to find expired domains: best places to buy expired domains with traffic

November 27, 2020

Imagine a perfect SEO world with traffic coming non-stop to a newly created eCommerce website or a related blog, with the backlinks placed right where you need them, relevant keywords carefully selected for your business and even with its name and the domain name known among the target audience. Making this real is possible with Continue reading >

How to promote new categories of a brand & increase traffic with SEO | Case Study

November 11, 2020

Becoming top-of-mind in a certain niche or industry often makes a brand feel like a hostage of their own name. This means when the brand decides to change or expand the range of products they offer online, customers will need time to start associating the brand with the new product categories. Here SEO comes handy. Continue reading >

Outreach as a service: strategy and the benefits for eCommerce

November 5, 2020

Ahrefs reports 43.7% of the most top-ranking pages have some reciprocal links. The figures speak for the trust Google sees in the backlinks and the use of outreach marketing as a service. In this article we explain what is outreach marketing, figure out what are the benefits of outreach as a service and give the Continue reading >

How to Prepare for Black Friday in 2020: a Checklist from Promodo

October 30, 2020

Online shopping in the UK has experienced a 74% growth since COVID-19 become a global concern in 2020. In the USA 61% of businesses are expecting higher demand for their products or services during the holiday season due to the virus spreadover. Not only the stats but common sense indicates that this year’s Black Friday Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Which is better for your business Facebook or Google+?

0
start now

Start now