Working with Foreign SEO Companies

At some point or another you will probably get an SEO enquiry that involves work in another country or language. It is quite common for large companies to operate across several countries, particular in Europe where there are many different languages spoken. This can present some problems for you as an SEO, despite the principles of SEO being the same across any country, there are challenges in doing SEO in another language.

One way to try and overcome these challenges is to work with foreign SEO companies. However this in itself can also present some challenges. If you can overcome these challenges, you could benefit massively and work closely with SEO companies in other countries to serve very big clients.

In this article we will discuss some of the issues you may face when trying to run an effective SEO campaign in another company with the help of a foreign SEO company.

Communication

One of the first things you need to consider is how you will communicate with the SEO company in another country. What is the time zone difference? When will you cross over with office hours? Is there a native English speaker at their end? How often will they be available? You need to consider all of these things when trying to make a project with a foreign company work.

In terms of what to use to communicate, one of the common ways is to use Skype conference calling. The great thing about this is that it is free to call, although you will need a good internet connection in order for a video call to work well. If you find that you are using Skype a lot across your business, you may find it beneficial to get a business Skype account which is paid for, but generally gives you a better call quality. This is even more useful if you use video calling a lot.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

Another option is to use a Google+ Hangout. These are also free (but you’ll need a Google+ account) and allow for video calling. One great thing that Google Hangouts allow for is sharing documents between all callers, this is very useful if you are dealing with a company and want to review specification documents.

Producing content

As we know, an important part of SEO is producing high quality content. If you already have high quality content in English, it isn’t advisable to simply use a translation tool. Although many online translation tools, such as Google Translate, are very good, they can make mistakes. The mistakes tend to occur in the subtle differences between languages such as grammar and contextual differences.

For this reason, it is highly advisable that you hire a native speaker to translate content. This person will know the subtleties and minor differences in translations that an automated translator will not find.

If you are working with a foreign SEO company, you should make sure that they either have someone who can do this work or are able to find a good native speaker who can do it. They should also keep a close eye on the content produced to make sure it has been translated correctly.

Keyword research

Like production of content, keyword research should also be carried out (or at least checked) by a native language speaker at the SEO company you are working with. There are various tools you can use yourself, such as the Google AdWords Keyword Tool which will allow you to assess keyword search volume in other countries. However you need to know the differences in the way native speakers will search. It is not enough to do a straight translation and see if that has search volume, there may be subtle differences which means that foreign users type the words in a different order or with extra words. A native speaker will know this and be able to save time and money by sense checking your target keywords.

Link building

One of the key things to remember if you are link building with another SEO company in another country is the way you email people. Not only must you take account of cultural differences in the way you ask for links, but you must also remember to use the correct language and not make it obvious that you are not a native speaker.

The SEO company you are working with should be able to help with this, they should be able to give you templates and advice on cultural differences, or even do the link building outreach for you.

Something else to bear in mind, is that some European countries have very small markets which means there are less people to get links from. For example the technology blogger community in Finland is much smaller than the one in the UK. So there are naturally fewer link targets and you should compensate by spreading the net a bit wider and to other close countries.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

SEO Case Study: How to get a niche business in the top of the search results using relevant high-frequency queries

January 20, 2021

Promoting a niche business can sometimes be a challenge. When deploying your forces on the SEO battlefield, it’s extremely important not only to conduct an in-depth competitor analysis but carefully define the requests that are the target in your particular niche. Then come internal and external optimisation, and a number of actions required to improve Continue reading >

How to quadruple website traffic in the real estate niche in 8 months | Case Study

December 21, 2020

Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website. Client Kampas.lt is a real Continue reading >

The future is here: a detailed overview of Google Analytics 4

December 18, 2020

The year 2020, among other things, has brought to the world the long-awaited Google Analytics 4, which is now officially released and available worldwide. What are the key changes and how Google Analytics 4 differs from Universal Analytics? Who will benefit from the transition to the new data model and how to get started with Continue reading >

How to enter a new market using PPC advertising | Case Study

December 1, 2020

How to enter a new market? This is the question lots of retailers who successfully promoted their products within certain regions frequently ask. Marketers tend to believe that display advertising is the easiest way to market a product when entering a new market. In this article, we share the case of an international player and Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

Working with Foreign SEO Companies

0
start now

Start now