How We Helped Attract Top Talent for a Retail Chain With a Strategic HR Page Design

client

robota.avrora.ua

industry

services

UX/UI

tools

Figma

content

Client

Ukrainian store chain that brings everyday and trendy items closer

Challenge

Enhancing the employer brand

Create an engaging and visually appealing HR section to showcase the company's mission, values, and work culture, making it a desirable place to work.

Streamlining the application process

Implement a simple and efficient resume or application process that encourages candidates to respond quickly to jobs and increases the conversion rate of job responses.

Building trust and transparency

Add real employee stories, testimonials, photos or videos from corporate events that emphasize the company's transparency and humanity.

Solutions

Design Process

We kicked off the project with a design roadmap. Throughout the project, we kept in touch with the client to follow the progress.Our approach began with in-depth exploration, focusing on understanding competitors, defining the target audience, and analyzing the market landscape. Building on these insights, we structured the user experience through clear information architecture and detailed prototyping. Finally, we crafted a visually appealing and adaptable interface, ensuring consistency and responsiveness across all devices.
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Home Page

We added a call to action and highlighted the benefits of working for the company to catch user attention and increase first-screen conversions.
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Job Catalogue

Convenient filtering and job cards with key terms and benefits will help you quickly and easily find the right job and move to the next step of the funnel quickly and easily.

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Culture and Sustainable Development

These pages attract candidates who value a positive work culture and sustainable practices. They are more likely to apply once our job offers match their.
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Extra Pages

Our additional pages, including the Blog and Article pages, play a vital role in enhancing the website's performance. The Blog page drives organic traffic and improves SEO through relevant content, supporting career website conversions. Meanwhile, the Article page keeps visitors engaged, encouraging longer site visits, boosting user trust, and increasing overall conversions.

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