tt.ua is an online store specializing in household items, computer equipment, and electronics, catering for a wide range of tech-savvy consumers.
Develop a user-friendly and modern e-commerce platform appealing to a diverse audience.
Create an intuitive shopping experience to enhance product discovery and boost more purchases.
Ensure the design caters to both tech enthusiasts and regular consumers who prioritize ease of navigation and trust.
For this project, we chose the Euclid Circular B font for its modern, clean appearance. The color palette includes a vibrant green for primary elements and a bold orange-red for accents. Our featured design picks add up to a cohesive and dynamic interface to enhance user experience.
The online store that embraces household items, computer equipment, and electronics enjoys a diverse target audience. Our customers are tech-savvy, value convenience, and are often looking for high-quality, reliable products that can enhance their daily lives. They range from young professionals and tech enthusiasts to families and home organizers.
• Developed a clean, intuitive interface with easy-to-navigate categories and a clear product hierarchy.
• Emphasized user convenience by simplifying the checkout process and integrating advanced search functionality.
The catalogue page offers a clear layout for easy browsing, with categories, filters, and detailed product information to explore and compare searched items with ease.
The product page provides a detailed view with high-quality images, key specifications, and pricing information. Users can easily access product descriptions, reviews, and related items.
✔ Increased conversion rate by 52% within the first quarter post-launch.
✔ Reduced bounce rate by 15%, to signal wider engagement and user-friendly experience.
✔ Enhanced user satisfaction and repeat purchases, proven by post-launch surveys and customer feedback.
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