Techtoro
Google Search Console
SPYserp
SERanking
Screaming Frog
Promodo.Dev
SeoCRM
TechToro is a trusted provider of original Apple spare parts and repair solutions. Their catalog includes genuine LCD screens, digitizers, trackpads, flex cables, and more — ensuring high quality for every order. Known for reliable service and a customer-first approach, TechToro supports both individual users and repair professionals with passion and precision.
The company used to have the brand name Macnest. Since the domain contained the branded word “mac,” Apple Inc. could have initiated legal action. Moreover, using this name made it difficult to sell products in full compliance with U.S. law. The federal trademark law (Lanham Act) prohibits using another company’s trademark in advertising, as it may mislead consumers about the product’s origin or its connection to the trademark owner. That’s why, in November 2024, the client had to undergo a domain migration.
The Promodo SEO team was tasked with ensuring a smooth transition to the new domain while minimizing losses in search visibility and organic traffic.
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Migrating from one domain to another is a complex and risky process that can cause significant drops in search rankings and traffic — ultimately affecting the profitability of the organic channel.
To ensure a smooth migration, the Promodo team developed a detailed, step-by-step plan.
Key steps during the move to the new domain:
The first step was purchasing the new domain — techtoro.io. While the second domain had its own history and backlink profile, the third one was selected from scratch.
We’ve previously explored how keywords in a domain name can influence rankings, so it was crucial to choose one that aligned with the website’s niche. At the same time, we took U.S. legal requirements into account — specifically, avoiding words associated with Apple’s trademark.
To prepare for the migration, we created a copy of the existing website, which served as an intermediate test version. This allowed us to update the content and adjust settings without any rush. The copy was closed from indexing and protected with a login and password to prevent both users and search bots from accessing it.
At the same time, we installed an SSL certificate to ensure a secure connection for users and build a reliable technical foundation for the upcoming migration.
An SSL certificate is a digital certificate that verifies a website’s authenticity and encrypts data transmitted between the user and the server. It enables the site to run on the HTTPS protocol, ensuring a secure connection, greater user trust, and an additional SEO advantage.
It was crucial to ensure that after the migration, the “weight” of the pages (PageRank or internal link equity) was distributed correctly without unnecessary redirects. That’s why, on the test version, we updated all internal links to ensure proper authority transfer between pages.
After completing all preparatory stages, we, together with the developers, launched the new website on the new domain. First, we removed the blocking so that users and search engines could access it immediately.
Next, we verified the correct operation of the site, including:
This thorough check helped avoid unnecessary technical issues in the first days after migration.
This step was crucial — it officially confirmed the site’s transfer to the new domain. Together with the developers, we implemented one-to-one 301 redirects from the old domain. This helped preserve traffic, pass link equity, and maintain search rankings.
We recommend performing a crawl of the old domain after setting up redirects to ensure no page was left without redirection. Only then can the old domain be safely deactivated without risking a drop in visibility or traffic.
After launching the new domain, it was essential to focus on ongoing monitoring and gradual recovery of performance metrics. We measured and compared the rankings of pages on Domain 1 and Domain 2 every 3–4 days to track progress. This approach allowed us to quickly identify ranking drops, analyze their causes, and take timely corrective actions.
In addition to tracking rankings, we closely monitored traffic, the number of indexed pages, and the proper functioning of redirects. This helped us observe how Google gradually “accepted” the new domain and evaluate the speed of visibility recovery.
A successful domain migration consists of many small but crucial steps — each one influencing the final result. That’s why we compiled a detailed checklist that guided our work on this case, and we’re sharing it with you below.
Despite the domain migration, the website showed strong resilience in organic performance.
Considering the seasonal drop in demand for MacBook spare parts during the holiday season and three Google updates in November – December 2024, the recovery speed was above expectations.
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