How We Recovered Full Traffic After Two Domain Migrations in One Year

client
tools

Google Search Console

SPYserp

SERanking

Screaming Frog

Promodo.Dev

SeoCRM

client
tools

Google Search Console

SPYserp

SERanking

Screaming Frog

Promodo.Dev

SeoCRM

content

Client 

TechToro is a trusted provider of original Apple spare parts and repair solutions. Their catalog includes genuine LCD screens, digitizers, trackpads, flex cables, and more — ensuring high quality for every order. Known for reliable service and a customer-first approach, TechToro supports both individual users and repair professionals with passion and precision.

Initial Data

The client was previously known as Apple Parts, a brand with which we have been collaborating for quite some time.

seo case study

In early 2024, the company faced a legal challenge with the domain appleparts.io. Since the domain included the word "Apple", the Apple Inc. team could have issued a legal action. Additionally, the brand name made it impossible to sell products in full compliance with U.S. regulations.

In response, the client initiated the first domain migration on April 2, 2024, moving to macnest.com.


Read the case study about the first domain change.

 

However, the issues didn’t end there — Apple’s legal team also flagged this new name. It turned out that even using “mac” in the domain was considered a potential trademark violation.

Challenge

In November 2024, the client had to undergo a second domain migration within just a few months.

The Promodo SEO team was tasked with ensuring a smooth transition to the new domain while minimizing losses in search visibility and organic traffic.

domain change case study

Solution

To ensure a smooth and controlled domain migration from macnest.com (Domain 2) to techtoro.io (Domain 3), the Promodo SEO team followed a detailed, multiphase checklist. 

Here are some main steps that we followed during the domain change for our client. 

domain migration components

Based on our considerable experience with migration, we’ve created several SEO recommendations on how to manage several domain changes. 

  1. Avoid setting up multiple migrations in Search Console

If you have already redirected Domain 1 to Domain 2 and now to Domain 3, avoid confusing search engines with a formal change-of-address tool from Domain 1 to Domain 3. Stick to technical 301 redirects instead.

  1. Submit Indexing API requests in batches by content type

When using the Indexing API, group pages by similar content (e.g., category pages, product pages) to streamline reindexing and ensure consistent visibility gains.

  1. Pre-optimize commercial pages before the move

Focus on high-search-volume, low-competition categories. Having these pages optimized before the migration gives them a better chance of maintaining visibility.

  1. Clean the outgoing domain technically

Before shutting down Domain 2, remove redundant or broken pages, fix crawl errors, and ensure the site structure is clean. This improves crawl signals and redirect reliability.

  1. Account for domain history

Be aware of domain history when planning migrations. Domain 2 had a legacy, while Domain 3 was new — this played a role in how Google treated the site post-migration.

Results

​​Despite two domain migrations within a single year, the website showed strong resilience in organic performance.

  • October 2024 (pre-migration): 46.3K clicks 
  • November 2024 (month of migration): 32.4K clicks
  • December 2024 (2nd month post-migration): 41.3K clicks
  • January 2025 (3rd month post-migration): 40.4K clicks
macnest.com domain on October 24, 2024 (Thursday). Source: Google Search Console
techtoro.io domain on November 28, 2024 (Thursday). Source: Google Search Console

Considering the seasonal drop in demand for MacBook spare parts during the holiday season and three Google updates in November – December 2024, the recovery speed was above expectations. 

Need Help with Challenging Tasks?
Message Promodo SEO experts to strengthen your SEO strategy.

Case studies

We’re proud of our success stories

Check out how we help companies like yours overcome challenges and rise to the next level.

Food & Beverage
/
Global
/
European Union
/
Paid Ads
/
Learn more
Search Engine Optimization
/
Global
/
Consumer electronics
/
Learn more
Grow your business
175
companies in the U.S. have
increased sales with Promodo

Get a free strategy session

We will analyze your business and share our ideas on how to improve your marketing strategy.

Valid number
Your company website
Send Message

By clicking on “Send message” button, you agree to our Privacy Policy and allow Promodo to use this data for our marketing purposes.

Thank you for reaching out, inquiry has been sent! We will get back to you shortly.
Got it
Oops! Something went wrong while submitting the form.
Contact us