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Search Ads Case Study: How We Increased ROI By 194% For A Fashion Footwear Shop

Search Ads Case Study: How We Increased ROI By 194% For A Fashion Footwear Shop

client

Vitto Rossi

industry
Fashion & Apparel
services
Paid Ads
tools
client

Vitto Rossi

industry
Fashion & Apparel
services
Paid Ads
tools
content

navigation

Client

Vitto Rossi is a brand of fashion footwear and accessories with more than 15 years of experience in the fashion industry.

  • 17+ stores in the five largest cities of Ukraine
  • 15+ factories in four producing countries
  • 4000+ models of men's and women's footwear
  • 500+ bags and accessories

Challenge 

Increasing the ROI of Google Ads search campaigns

‍

Solution 

  1. Performed an audit and compiled documentation of GAds enhancements
  2. Restructuring of campaigns: 
  • expansion of the semantic core
    correct grouping of keywords 
  • work with ad texts and extensions 
  1.  Implemented new campaign strategies based on compiled audit and A/B tests

Results 

+194%

ROI

-7%

Budget

+62%

Transactions

+64%

Revenue

-38%

CPC

+49%

Clicks

‍

 

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40-70%

Open rate

25%

Click rate

30-35%

Transaction coefficent

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380K

customers

-50%

Cost Per Install

7 months

Work period

380K+ Cards Issued in 7 Months
Mobile Marketing
/
Fintech & Banking
/
Global
/
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