About the client

PokerStars is one of the largest poker sites in the world with over 64 million registered users.

Challenge

To promote a new game site on an emerging market through informing the maximum number of PokerStars audience about this new project and converting them into regular users. The target overall reach of the audience was 65%.

Results

• 64% users reached
• 590 000 users attracted to the new project.