Nikon Corporation is a company that manufactures and sells optical instruments, including imaging products, microscope solutions, semiconductor lithography systems, and industrial metrology solutions.
This spring, Nikon launched a new flagship camera – Nikon D7500 DSLR. The task for the local agencies around the world was to adapt advertising campaigns for the local markets.
25 — 44
The team has selected Facebook Canvas as the main promotional instrument. This format is a logical follower of the Facebook’s Carousel format, which allows viewing several photos of an advertised product.
Canvas, in turn, enables to show the full-screen advertisements to the target audience with the possibility to scroll, watch videos, and interact in other ways.
To promote the Nikon D7500 DSLR, we used all available Canvas tools:
The video showed the possibilities of the camera for popular music.
Please fill in this short form and we will be in touch with you soon