Client

Nikon Corporation is a company that manufactures and sells optical instruments, including imaging products, microscope solutions, semiconductor lithography systems, and industrial metrology solutions.

This spring, Nikon launched a new flagship camera – Nikon D7500 DSLR. The task for the local agencies around the world was to adapt advertising campaigns for the local markets.

Goals
  • To promote Nikon D7500 DSLR among the target audience on Facebook;
  • To drive targeted traffic (photographers and fans of the brand) to the website.
Tasks
  • To adapt Nikon’s marketing campaign for the Ukrainian market;
  • To support the campaign with a non-standard communication channel;
  • To increase the coverage among the target audience and bring users to the site.
Target audience
Nikon belt
 

Instruments

The team has selected Facebook Canvas as the main promotional instrument. This format is a logical follower of the Facebook’s Carousel format, which allows viewing several photos of an advertised product.

Canvas, in turn, enables to show the full-screen advertisements to the target audience with the possibility to scroll, watch videos, and interact in other ways.

Benefits of Canvas:

  • Storytelling. Canvas allows you to tell the story of your product or brand consistently,
    creating a consistent user experience.
  • Adaptability. The instrument is displayed in the same way on every mobile device,
    regardless of axis and resolution.
  • Interactive. You can involve the users into your story using the Canvas tools:
    Carousel, active buttons, video, and panorama.
Nikon gate

Facebook Canvas Ads

nikon 2
 

Solution

To promote the Nikon D7500 DSLR, we used all available Canvas tools:

Video

The video showed the possibilities of the camera for popular music.

 

Tips

Tell the user to turn the device around.

Gif

Slide show

 
 
 
Results
 
Facebook Canvas has shown itself as an effective tool able to support traditional digital marketing instruments. It has helped the marketing team attract the target audience and increase the website visits.

Results

The place for performance among the
of all countries that launched canvas
on local markets
Depth of view
Cost per click
The number of visits
to the website
 

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
7848 W. Sahara Ave.
NV 89117

State Of Ecommerce 2018 (Poland)

TOP 50 Market Players & Their Traffic Analysis

enter correct name, please
enter correct e-mail, please