Trigger email marketing is a powerful tool that motivates your customers to purchase from your website during both, in or out of season periods. Thanks to their relevance, more than 50% of users regularly open trigger-based emails and click through the CTAs within them. This type of marketing boosts sales, generates leads, increases customer loyalty, and provides a great return on investment.
Trigger email marketing consists in sending personalised emails to users according to their actions on your website. This includes confirmation, recommendation, even-based, post-purchase, and reminder emails. Trigger email marketing considers the interests of a particular customer and consists CTAs, therefore, this has a much higher open rate, and conversion rate over classic email marketing, which in turn generates more revenue as well. This approach aims at keeping a customer within the sales funnel by forming a specific interaction scenario.
Just a while ago, companies were obsessed with increasing traffic only to their websites. Today, this situation has radically changed. Everyone understands that the primary task is to set up a well-functioning mechanism that can ensure customer retention during the several stages of a sales funnel: from ‘decision making’ to ‘advocacy’. Trigger-based email marketing campaigns, according to the Forrester Research, generates 4x more revenue and more than 18x improved profits. These also improve your customer loyalty and help you enhance your brand relevance by immediately responding to users’ actions on the website.
Trigger email campaign is a perfect way to automate your marketing processes. This allows you to keep in touch with your customers during holidays and even out of office hours. Moreover, to make this approach generate results without your constant intervention, you need to configure a campaign correctly only once.
Stage 1
Primarily, we examine the specifics of your website, define the aims and elaborate the strategy according to this data. Therefor, we determine the emails quantity, their consistency, triggers and the days to send them.
Stage 2
During this stage, our copywriters and designers create the appropriate email text content and attractive email interface based on the website stylistics and triggers. From this we move to our markup developers that create all the elements required, including CTAs active for users.
Stage 3
We create the scenarios for each triggered email type according to the existed customer data. Using the email marketing automation tools we impose the conditions to what customer segment and what time the emails will be sent, as well as what actions are needed after the email has been opened and the customer has visited the site and so on.
Stage 4
We send emails to the appropriate segments of customers according to the specific triggers and their behaviour on the website. And then, we analyse how many emails have been opened, how many users have made a purchase or included any products to their shopping carts after they have received an email, or how many users unsubscribed. This data helps us determine what is needed to improve further performance.
>Stage 1
Primarily, we examine the specifics of your website, define the aims and elaborate the strategy according to this data. Therefor, we determine the emails quantity, their consistency, triggers and the days to send them.
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