Save time by automating your lead generation. Email marketing automation lets you send letters when your target audience needs them most. This is how you provide a flawless user experience all the way around.
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our clients
We will help you streamline your email marketing efforts, save time and increase ROI with email marketing automation
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We will conduct a technical audit and come up with a list of recommendations, analyze your templates, segmentation, and data, and further explore advanced segmentation options.
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We'll prepare technical tasks and support the developers with additional integrations, write letters, design banners, and additional elements, create layout templates, and set up scenarios.
We'll come up with performance metrics and analyze the success of your campaign, prepare reports and think of hypotheses to improve KPIs.
Why do you need it
Boost your sales with an automated sales funnel
Using scenarios in email automation allows for a more personalized and targeted approach to email marketing. By creating specific workflows that trigger emails based on user behavior, you can deliver content that is more relevant to each individual subscriber. Depending on your goal, we will select a messaging script that will direct your customers to the desired actions.
can be achieved with triggered emails
Segment offers and newsletters based on your customer interests and preferences. Segmented email campaigns show a 14.31% higher open rate than non-segmented campaigns, higher click-through rates, improved conversions, and enhanced customer experience.
Can be achieved by segmented emails
Our customized newsletters will help you grow your brand’s credibility, build trust and enhance your reputation. By sending personalized newsletters with relevant content to each user, we increase loyalty, eliminate dissatisfied users and shrink the churn rate.
CAN BE ACHIEVED BY TRIGGERED EMAILS THAN NON-TRIGGERED ONES
HubSpot (2021) reports that the most effective strategies for email marketing campaigns involve subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). The future is about automation, make sure your business performance is trending.
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Our tools
timelines
Each project is unique. However, here is the standard workflow we follow.
With our email marketing automation services, you can personalize your emails, segment your audience, and send triggered emails based on user behavior. By utilizing these features, you can increase your email open rates, click-through rates, and conversions.
Let’s Get StartedCase studies
Take a glance at our history of the challenges we have helped our clients overcome.
FAQ
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While email marketing optimization is not merely about abandoned carts and welcome email chains, we suggest choosing a platform with consideration of your focal strategy. This will let you optimize corporate processes and spending.The market offers feasible solutions, so be sure to emphasize:
- API-integrations
- Segmentation opportunities
- Personalization and setting up dynamic content
- Convenience of setting up trigger scenarios (opportunities and limitations)
- Multi-channel opportunities with your best-fit channels: email, Viber, sms, mobpush, in-app, webpush, app inbox, chatbot etc)
- Analytics (integration of reporting system or a convenient data export to Excel or a corporate database)
- Functionality of email editor
- Setting up of A/B testing to experiment with various hypothesesAs a major takeaway, you will:
- Integrate AMP technology in emails
- Use tracking script to monitor user behavior, and
- Arrange customized dashboards to suit multiple purposes and cope with tasks.
We work with eSputnik, ActiveCampaign, SendPulse, GetResponse, Mailchimp, SendinBlue, Klaviyo, Omnisend, Bloomreach, Emarsys, SalesForce, Terrasoft, Hubspot, and Marketo.If you have not found your best-fit platform, our experts are ready to work with any other platform, even a self-made one!
The automation process is time-consuming and requires seed capital. The investment will quickly pay off once you are a middle-sized or large business. In case of small-sized businesses and startups, a return on investment: may take longer. Therefore we suggest balancing your actions and investments.Core Advantages of Automization:
- Outreach (or getting in touch with new clients/subscribers)
- Personalization of content, frequency and communication channels
- Identification of KPIs for individual triggers
- Motivation to end a purchase and buy more.
Make sure that the automated emails you've set match your expectations and user needs. Mind that an overwhelming majority of subscribers negate irrelevant offers and communications.What should you start with:
- Segment your subscribers by demographics, location, preferences, and activities
- Set up trigger chains with a focus on dynamic content, customized for individual subscribers (incl. abandoned carts, views, order recommendations, the most likely purchases, loyalty and referral programs, etc)
- Activate your email database regularly (add new subscribers, and delete inactive or lost ones).
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