Email Strategy
Reach your goals with a strategic approach. Our well-planned email marketing campaigns are designed to drive reader engagement and inspire purchases.
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7 in 10
responders prefer to receive brand communication via email
Reach your goals with a strategic approach. Our well-planned email marketing campaigns are designed to drive reader engagement and inspire purchases.
our clients
Try out our approach to customer list segmentation and campaign automatization to increase revenue from this channel.
We will review your domain reputation, data collection points, and your current triggered mailings, create a trigger map and provide recommendations for improving the operation of trigger chains.
Technical Audit
We will review your domain reputation, data collection points, and your current triggered mailings, create a trigger map and provide recommendations for improving the operation of trigger chains.
We will update your current email marketing templates or create new ones, choosing design and layout that will attract your recipient's attention and stand out from the rest of promo-emails.
Email Templates
We will update your current email marketing templates or create new ones, choosing design and layout that will attract your recipient's attention and stand out from the rest of promo-emails.
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We will consider your goals and target audience and come up with a strategy for trigger chain automation and expansion of trigger map, determine segmentation, frequency and type of the emails.
Email Strategy
We will consider your goals and target audience and come up with a strategy for trigger chain automation and expansion of trigger map, determine segmentation, frequency and type of the emails.
We will create tech tasks for developers to provide you with additional integrations. We will also measure the email marekting strategy effectiveness by hypothesizing campaign improvements.
Campaign Monitoring and Adjustment
We will create tech tasks for developers to provide you with additional integrations. We will also measure the email marekting strategy effectiveness by hypothesizing campaign improvements.
Get a comprehensive scenario for email frequency, design & content, customer segments, and gamification ideas that will increase conversions.
Increase conversions and revenue by sending messages to users who are currently using your application.
for in-app notifications
We will help you with WebPush and MobPush notifications for various news events: promotions, bestsellers, new delivery of goods, holiday greetings, etc.
for push-notifications
Consider this channel when you need to contact customers briefly, quickly and convey your message to a large number of users. However, SMS marketing must be used responsibly, with customers' consent and an opt-out option provided, that's why strategic approach is important.
is the avarage for SMS
Email marketing shows the highest ROI and is the most cost-effective outreach method. A good strategy for segmentation and personalization can bring 6X higher transaction rates compared to non-segmented and non-personalized emails.
people use email
At Promodo, we work closely with our clients to create tailored email marketing solutions that drive results. Contact us today to learn more about how a comprehensive email strategy can drive your business growth and success.
Let’s Get Started
Our tools
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timelines
Each project is unique. However, here is the standard workflow we follow.
Email marketing has an average ROI of $42 for every $1 spent. This is because email marketing reaches vast audiences at a relatively low cost. With email marketing, you can also personalize messages and track customer behavior in real time. Let's develop a strategy to drive revenue.
Let’s Get StartedCase studies
Take a glance at our history of the challenges we have helped our clients overcome.
Revenue
Conversion rate
Work period
Monthly revenue from the channel
Transactions rate
Work period
FAQ
Check out the team's answers to the popular questions from our clients. Can’t find the info you’re looking for? Please contact us any time.
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Email marketing is among the most popular digital media approaches to promote products and services. The concept entails strategic work with clients that commences with the engagement and further targets repeated purchases. Email marketing assumes lasting and loyal relations with the clients. The strategy is beyond mere emailing; it is about multichannel penetration (viber, sms, webpush, AppInbox, popUp and other on-site messaging).Depending on the industry, Campaign Monitor estimates email channel ROI of 3800%-4000%. This means that every dollar a company spends pays off with 38-40 dollars in revenues.
There is a vast array of emailing options. We have divided emails into four major categories:
1. Trigger emails These are reaction letters to user activities or to the commencement of a certain event. The category involves loyalty triggers (i.e. birthday greetings, other greetings, personal discounts, and offers), and behavioral triggers (i.e. abandoned carts, re-activation emails). The core feature of trigger emails is that they are sent automatically.
2. Transactional emails These are non-commercial trigger emails. They include notifications about changes in the user's account, namely: password changes, order status, and new messages.
3. Regular emails This category embraces all mass emails: promo, news, sales offers, announcements, news, and thematic emails. While these emails are delivered manually, in the case of regular emails we suggest targeting a specific audience of interest.
4. Gamification emails In most cases, these are also 'manual' emails filled with gaming content. Gamification emails aim to retain subscriber attention and loyalty. These may come as simple gaming formats (puzzles, quests, labyrinths), as well as AMP emails with dynamic interactive elements.
The overall cost of an email marketing strategy can be flexible and scalable based on your business's needs and objectives. The email marketing strategy for a service company can differ from the strategy for an eCommerce company. Please contact our manager to discuss your goals and receive a personalized quote.
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