ABOUT THE AUTHOR
Head of Content Department at Promodo
Olha Gnes is a content leader with more than 10 years of experience in commercial copywriting and SEO-driven content development.
She works with a wide range of industries, including eCommerce, IT, SaaS, FinTech, and pharmaceutical sectors, creating content that balances user value, search intent, and business performance.
Olha leads a content team within the SEO department, overseeing strategy, quality, and execution of content that is designed to rank in search engines and generate measurable business results.
In addition to her leadership role, she is the author of masterclasses and serves as a Product Owner of the Copywriting course at Promodo Academy, where she helps train and develop future content specialists.
Her core focus is building content systems that combine creativity, SEO structure, and conversion-oriented thinking — ensuring that blog content not only performs in Google but also supports business growth.


