Get to know which channels are most profitable for you, how you can optimize your budget and resources, and how to tweak an efficient promotion strategy.
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our clients
Benefit from our services to better know your clients
We will help you track online and offline customer behaviors so you can measure the effectiveness of your ad campaigns.
We will build end-to-end analytics and help you mine data from analytics, ad systems, CRMs, and databases.
We use Looker Studio, Power BI, and Tableau to compile the most important web data into convenient reports.
WHY DO YOU NEED IT
to make you better understand marketing efforts that bring ultimate results
This is how we measure the effectiveness of traffic sources taking into account offline sales. We want to understand how effective each traffic source is for your business. We also want to spot the channels that lead more customers to the sales and their conversion rates. So, be sure to correlate your marketing efforts and online purchases.
RESEARCH ONLINE BEFORE MAKING A PURCHASE
We know that it is tricky to make sense of endless business metrics. Let us structure and simplify your data so you can make informed business decisions and step ahead of your competitors. At Promodo, we exclusively process the data you will need for your decision-making processes.
need to manage unstructured data
Setting up cross-analytics in the right way will help you measure the impact of specific marketing efforts on your company’s business performance. This will show whether you are meeting your campaign goals. Cross-analytics will also help you make effective decisions about future campaigns.
Explore your user behavior at each stage of the sales funnel and spot objection points.
Talk To Our Analytics Expert
Our tools
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timelines
Each project is unique. However, here is the standard workflow we follow.
Get deeper insights into the relationships between different variables and factors that affect your operations. By analyzing data from multiple sources and comparing it across different dimensions, cross-analytics may reveal patterns and correlations that might not be immediately obvious. For example, retail businesses use cross-analytics to improve the accuracy of demand forecasting.
Let’s Get StartedCase studies
Take a glance at our history of the challenges we have helped our clients overcome.
Keywords
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Organic traffic growth
Share of traffic generated by blog
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FAQ
Check out the team's answers to the popular questions from our clients. Can’t find the info you’re looking for? Please contact us any time.
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We use Looker Data Studio, Power BI & Tableau. Take a look at our contrast-comparison presentation: https://docs.google.com/presentation/d/1lreFXB3v1jKLoUsuSphlcYtxrB4lFDrlMIHMhY0J_RY/edit#slide=id.g18
Tasks solved by ROPO:
- evaluation of the effectiveness of traffic sources with the consideration of offline sales;
- evaluation of the influence of online on offline and vice versa, and
- correct determination of customer Lifetime Value (LTV).
The process entails attributing the value of a conversion to ads, clicks, or other factors on a user's path to conversion. An attribution model can be a rule, set of rules, or a data-driven algorithm that determines how a percentage of conversion value is attributed to various interaction points along the conversion path.
The timeline of project implementation depends on the number of sources and advertising offices.
Cross Analytics allows you to combine data from various systems into a unified report and update it automatically. You can analyze costs, income and ROAS by traffic sources quickly and conveniently. Among other benefits, Cross Analytics will let you see the final status of orders and track the flow of traffic from your site to an app.
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