5 steps to write a good text

Everybody gives tips on good writing, why don’t we do the same? Here are some steps to help your text collect more likes, shares and browsing.

1. Publication and audience

First of all, decide who you write for. Texts on the web source about technologies, politics or culture will differ a lot, though they may be on the same topic. Suppose you are interested in connection between music the person likes and his personal traits. In the first case you will write how music influences gadget usage, in the second – his political views, in the third – the person’s education, his sense of taste, style etc. Any topic can be considered from all sides. Choose the ground based on preferences of the audience of the edition you are going to write for.

Secondly, write about something that interests you personally. You can hide skillfully your indifference writing the text by order, but it will never be as good as the one you really care about. As ultimately the main thing in every creative act is you, yourself.

Looking for opportunities to grow sales with help of efficient content strategy? Take control of your success and get a consultation from marketing experts.

2. Topic and content choice

After you have decided more or less on the audience and the angle of view, you should clearly formulate the topic and the problem. What do you want to tell about? Is it really so important? Who spoke about it before you and how? If the topic has already been discussed in media and you have nothing to add, do you really want to take on it? Have you got enough experience to be an expert or you will refer to the others’ expertize? All these questions are essential for the form which the text will take.

Get lost in the search results?

Let Promodo experts help your website index better by optimising your pages, improving your content, and enhancing your linking strategy.

By clicking this button you agree to our terms & conditions

After you decide, write the text structure. Divide it into the introduction, the main part and the conclusion. In the main part underline some subthemes, which you are going to consider. For example, 1) your observations about music influencing personal features, with examples, 2) research on these observations, 3) groups of people that can be selected based on musical preferences.

3. Introduction, main part, conclusion

Start with the introduction (the lead). It is crucial. The start should capture the user’s attention and make him read further. Write why the theme is so interesting and mention the recognizable characters. In our case we can give an example of a teenager Alex from “A clockwork orange” who liked listening to Beethoven. Remember popular movies, series and books concerning your problem.

Write the main part dividing it into subheadings or several parts. Ask yourself: is it so important? If no, there is no need loading the readers with extra information. The editors’ mistake which came into Internet from printed media is that writer is paid for number of characters. Obtaining the task the journalist asks himself – what volume should he make? But a short text can be more valuable than a long one. “This letter is so long because I had no time to make it shorter”, – Blaise Pascal said as long ago as in the 7th century, and many repeated after him. In general, if you manage to write short, don’t push yourself to write longer.

Conclusion is as important part as the introduction. It is the part to summarize and give sense to everything that you have written. Conclusion is your justification to the reader who spent time for reading your text. It can be depressive, optimistic, neutral, but emotional. In the letters such conclusion could be expressed with some nonexistent symbol – something between an exclamatory mark and a question mark. After the conclusion the reader stays alone with his own thoughts.

4. Style

Here you are. You have written the first draft version. Now the essence is clear, the content is available, the problem is elaborated and the question is put. But it is not enough for the reader to read exactly your texts with interest. Of course, if you are not a great reporter who gets valuable information – these people are unique. Style is something that makes reading both useful and pleasant. Style should reflect you, in the first place. Secondly, it must correspond to the edition you are writing for. Many masters like William Zinsser and William Strunk make tips to write with short sentences and make a text concise and “full”.

On the other side, there are loads of great and complex authors who made sentences as long as a page, and they didn’t make an impression of fast reading. The question is what makes you feel comfortable and, of course, what theme you consider. It is rather stupid to write about GDP (speaking of economy) and make long literature sentences imitating Cortazar. Read the classic book – “The Elements of Style” by Strunk and White (though it was written at the beginning of the 20th century and many tend to consider it outdated). And others – “On writing well” by Zinsser, “The birth of the new journalism” by Wolf, (a set of essays by different authors in a new genre – stories on the verge of a novel and a reportage), “Zen in the art of writing” by Bradbury (discloses the author’s special technique).

Many writers and journalists left essays on how they were learning to write and what helped it. The portal brainpickings.org deals with the view into the authors’ life. The more you observe the technique of good writers and journalists, the more you train your writing technique, the brighter your own style will become.

5. Read everything one more time

Still better would be to put the text away, wait for some time and go to bed. And then to look at it again. Think where the user can have a sense of understatement, where you can be more persuasive, where the other words – synonyms, can be used. Maybe, you have missed some points where you can make analogies using metaphors or drawing recognizable characters. Think what images the reader will have while reading the text. If they are not enough, you are to work more. When you understand that you can improve the text no more, give it to a person, whose opinion is important for you. The best way would be to give the text eventually to the editor, who will consider it distantly and make his own final corrections.

via

 

 

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please
SEO

5 steps to write a good text

0
start now

Start now