The recent crisis years have vividly illuminated the value of working in Internet marketing.
The ability to work online from anywhere in the world, stable personal development, and a steady increase in salaries are just a few key benefits. Therefore, more and more candidates wonder how they can gain the necessary knowledge and enter the industry.
The project of Promodo Academy called Digital Lift is a free digital marketing course which is a great solution for both newcomers and job switchers. It helps gain new useful knowledge, get practical skills, and open a door to a new profession.
"Digital Lift aims to employ really motivated people who want to enter and start developing in the digital field and, as a result, change their lives". Valeria Liubovetska, Recruitment Team Lead at Promodo
Digital Lift is not a novelty in the digital marketing HR market. In 2021, the Promodo team had already held four streams of free digital marketing courses, including: the PPC course, Mobile & ASO course, and Email Marketing course. As a result, 58 students successfully passed our internship and received certificates. What is more, we offered 16 of them to become a part of the Promodo team.
Yulia Oleynik was among the lucky ones, who accepted Promodo's proposal and took the position of Junior PPC specialist in May 2021. She recollects the period of internship with a smile:
“I have repeatedly heard stories from my friend about the great experience working at Promodo. At some point, he told me about the group being recruited for a free course in PPC. It was a great opportunity to try something new. While studying, I already fell in love with Promodo and decided that wanted to work there. Now it has been almost 2 years since I started working at the company of my dreams, and do what brings me pleasure". Julia Oleynik, Junior PPC Specialist
Supporting talented people, Promodo Academy launched a free Digital Lift program on Retention Marketing in February 2023.
After announcing a new training from the lead award-winning Digital Marketing Agency across Europe, we received a record number of applications from 117 candidates in just 8 days. After the first initial selection and evaluation of their test tasks, the recruiters conducted telephone interviews with 42 potential participants of the course. As a result, 17 students began their studies.
The funnel turned out to be large because the course was free of charge and aimed to hire candidates, so we also chose very scrupulously. As for the candidates who did not get through to the list of lucky ones, they still have an opportunity to take paid courses at the Promodo Academy.
The seriousness of intentions and motivation are the key success factors of Digital Lift. Even though it’s an online course on digital marketing, visiting 2-hour lectures twice a week for two months is mandatory. The participants of the internship on retention marketing not only receive valuable knowledge but also complete many practical tasks.
“Students create and launch email newsletters, build trigger chains, investigate analytical results, study key metrics, and practice Google Analytics. They also learn how to work with Push-notification. In such a way, in the free course, participants are fully involved in the whole process of retention marketing.”
— Valeria Liubovetska, Recruitment Team Lead at Promodo
Of course, there is homework, and some topics are given for self-study. Regular testing and checks are also underway. We exclude students who systematically skip classes and don’t do their homework.
Digital Lift is not a regular course, it does not have a clear frequency. Prior to the announcement of a new free training on digital marketing, we work hard to research the market and prepare intensive theoretical and practical programs. The best recommendation is to follow the news on our social networks.
We hope that the next Digital Lift will become a great chance for many newcomers to start their careers in internet marketing.
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