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Previously on our blog, we explored some Shopify ad ideas for your online store. But how do you determine which ads resonate best with your target audience? Google Ads Shopify conversion tracking allows you to measure your advertising efforts, provided it's set up correctly.
This guide will help you track results accurately, giving you the insights needed to further improve your campaigns.
Google Ads allow you to collect data about actions like purchases and sign-ups.
Here is what Shopify Google Ads conversion tracking can do for your business:
Conversion tracking allows you to see which ads, keywords, or campaigns are driving the most customer actions, such as purchases or sign-ups. This helps you understand which elements of your advertising strategy are performing best and where adjustments are needed.
Unlike SEO services for Shopify, paid ads require constant spending, which can potentially drain company finances in a matter of days. By understanding which ads are performing well and which are not, you can make more informed decisions about your budget. This allows you to allocate funds more wisely, investing more in high-performing ads while reducing spending on those that are not delivering the desired results.
Conversion tracking provides valuable insights into customer behavior, such as the path they take before completing a purchase. This data helps you refine your marketing strategy and improve the user experience on your Shopify store.
By analyzing conversion data, you can identify when your targeting might be a little off. Targeting is key when it comes to advertising. No matter how good your product is, if you target the wrong audience, there will be no sales. With access to conversion insights, you can create more targeted ads tailored to specific customer segments.
You can set up conversion tracking to monitor various actions, such as adding items to the cart, completing a purchase, or signing up for a newsletter. This multi-level tracking helps you understand the complete customer journey and identify opportunities for optimizing different stages of the sales funnel.
Below, we'll explore different methods for setting up Google Ads conversion tracking on your Shopify store, both manually and through dedicated apps.
To set up conversion tracking manually, you'll need to use Google Tag Manager (GTM). This involves creating a Google Ads conversion action, adding the GTM container code to your Shopify theme, and configuring a tag and trigger in GTM to fire on conversion events.
Take a look at this Google Ads tutorial if you find yourself in need of help:
Another method is to use Shopify apps designed to integrate Google Ads conversion tracking without manual coding.
After you add Google Ads conversion tracking to Shopify, you’ll need to test them and ensure they are working correctly. Here's how you can check your Google Ads conversion tracking for your Shopify store:
These steps will help ensure that your Google Ads conversion tracking is functioning as expected.
If you encounter errors while testing and find that the conversion tracker isn't working properly, you'll need to resolve these issues to ensure accurate tracking. Here are some common causes of Shopify Google Ads conversion tracking not working, and how to fix it:
❌ Incorrect Tag Installation: Double-check that the conversion tag or pixel is correctly installed on all relevant pages of your Shopify store.
❌ Tag Not Firing Properly: Use Google Tag Assistant or Tag Manager Preview Mode to identify whether tags are firing at the correct time and troubleshoot any errors.
❌ Mismatched Conversion Settings: Ensure that your Google Ads conversion settings match your store’s goals, such as defining the right conversion actions (e.g., purchases or sign-ups).
❌ Blocked by Browser Settings: Some browsers block cookies and third-party scripts by default. Make sure your tags are compatible with privacy settings and policies.
❌ No Recent Conversions Recorded: Review your ad campaigns and ensure that they are receiving traffic and that conversion actions are being correctly recorded in Google Ads.
Optimizing Google Ads conversion tracking for your Shopify store is key to ensuring accurate data and maximizing your ad performance. Here are several strategies to help you refine your conversion tracking setup:
When you run ads, optimization should never stop — you just can’t afford it. From ad copy to bidding settings, there’s always something to improve. Learn more about PPC health and its maintenance in our free checklist.
Paying attention to all the nuances of paid advertising is a hustle. While it may be manageable in the early stages of your business, as your store and product assortment grow, you'll need professional assistance to keep up.
Promodo's experts possess deep knowledge and vast experience in setting up effective advertising campaigns. The results we've achieved for our clients have been recognized by Google — since 2024, our agency has been an official Google Premier Partner (learn more about what that means). Our team pays attention to every detail to ensure top ad performance for your Shopify store. Don’t hesitate to contact us for higher conversions and exceptional customer service.
Learn how we helped these eCommerce businesses meet their goals:
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In this article, we'll explore the rather technical part of how to run ads for Shopify store.
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