Marketing in the real estate niche has certain peculiarities. In this article, we share the case of Kampas, a Lithuanian online business and explain how SEO assets can help to increase visibility in the search results and quadruple the organic traffic! Check the whole story of cooperation on our website.
Kampas.lt is a real estate website that offers property for sale and rental.
- Audit of the new website design layout compliance with technical SEO requirements
- Increase website visibility in Google
- Increase website traffic
When we started working with the kampas.lt website, it was already 4 months old, with various improvements ongoing. During this period, together with the client’s team, we focused on:
- internal optimisation, making recommendations for fixing technical bugs;
- expanding the website structure based on demand;
- supporting the dev team in the process of website redesign & the URL change.
The Progress of Work
Technical audit and redesign support
During the audit, we worked out technical recommendations, customised XML and HTML sitemaps, site pagination, eliminated duplicate pages, broken links and server errors. We also made sure all pages have clear URLs.
Clean URLs mean that a page URL path consists of human-friendly terms. They affect page ranking within the SERP and usually contain the keywords used in the search query.
Expanding the structure
In parallel, we assembled a semantic core, having worked through all the categories of the website, and suggested expanding the structure of landing pages for opportunities to gain previously unreached requests.
Optimising metadata and titles
During the eight months of work on the project, we have optimised and filled the key pages of the website with unique content. As a result, we increased its visibility in Google across all categories, and organic traffic almost quadrupled.