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Magento 2 SEO Audit Checklist: Boost Your Site’s Search Performance
April 25, 2025
10 mins
You have an eСommerce website on Magento 2 and wish to enhance your site's search performance? Stay with us and discover how to do it.
No matter how good your store is, if it’s hard to find, there will be no sales.
A regular Magento SEO audit will help to uncover why you might have problems with organic traffic and what to fix to get better results. In this post, you'll find out what a Magento 2 SEO audit is, why it matters, and how to do it right. We also created a Magento SEO check-list for you.
It is a check-up for your online store. Just as you need to check on your physical health every now and then to ensure everything is fine, your website SEO health also needs to be tested periodically.
When you audit SEO on a Magento store, you look at every facet of your site—technical setup, content, performance, and so on to determine what's contributing to or taking away from your search engine visibility.
Audits can uncover a variety of underlying problems, including broken links, slow page loading, duplicated content, or malfunctioning meta tags.
A Magento SEO audit helps you pick up on all these early on, so you can fix them before they start costing you traffic and conversions, which are what you need to keep high if you want to make sales that can then be converted into profits.
The following is an easy-to-use checklist to assist your Magento 2 SEO audit. Copy and paste it into a blank sheet and keep it nearby for easy access when you need to run your audits.
Magento offers deep backend SEO controls, but misconfigurations are common. Start here:
Magento URLs can become unnecessarily complex. Keep them clean and keyword-optimized.
Magento sites are often performance-intensive, which can hurt your SEO if not monitored closely.
Magento stores can have thousands of SKUs — optimizing these at scale is key.
Google’s mobile-first indexing makes responsiveness and loading performance critical.
Strong internal links improve crawlability and distribute link equity across key pages.
Unlike Shopify, Magento doesn’t include a built-in blog. Content still matters — here’s what to do:
Magento SEO doesn’t stop at your domain — off-page factors matter too.
Maintenance is key with a dynamic platform like Magento.
Magento is a powerful tool, but that makes it complex. Over time, product stock changes, extension updates, or base updates can occur without inadvertently compromising SEO.
Regularly running Magento 2 audits prevents you from letting:
Think of audits as maintenance. A little effort up front spares you major headaches later.
You don’t need to be an SEO expert to perform a basic Magento 2 SEO audit—there are plenty of tools to help. Here are the most effective of them:
With these tools at your fingertips, you can gain real, actionable insights to detect and fix issues quickly and efficiently.
We have a detailed article about Magento extensions, if you’re looking for more marketing integrations for your store.
You might also find these blogs helpful:
Magento SEO Tips: Boosting Your E-Commerce Success
Magento Marketing: Strategies for Unmatched Success
Magento Meta Keywords: Essential Tips for Enhancing Your SEO
Your First Step to Advanced Rankings or Why You Should Ask For A Technical SEO Audit
Do you need a hand with your Magento SEO audits or want to take your Magento store to the next level? We are happy to take the job over.
With years of experience in eCommerce SEO and deep Magento expertise, we can help you to:
We also have access to all the professional SEO tools, so you don’t have to pay extra fees.
Let us handle the heavy lifting, so you can focus on running your business, catering to your customers' needs, and strategizing for your next entrepreneurial endeavor.
[[FAQ-START]]
You can be sure they are. Primarily, if you're relying on organic search traffic. As wonderful as Magento's versatility is, it does have the potential for minor technical or content issues to sneak in without you realizing it. A regular Magento SEO audit ensures that these problems are caught early, you're better ranked, and you have higher-quality traffic visiting your store as a result. Think of it as regular maintenance to ensure your site is running optimally.
Well, it takes brains, not brawn. Magento 2 makes it relatively simple to implement both of them, and here is the way:
There are many tools available for this purpose, which will contribute to your journey of measuring and optimizing the velocity of your Magento site. Their benefit is that they can reveal load time bottlenecks, which is valuable to both SEO and end users. These are the most used and most favored of them:
By following the core function of alt texts, that is to inform visually impaired users and search engines about what the image is really about. To do that, keep in mind these guidelines:
[[FAQ-END]]
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