Content
Selling on Magento? Best Magento SEO & Marketing Tools for Traffic and Sales
November 29, 2024
10 mins
If you’ve been running a Magento-based eCommerce store for quite some time now, you should have realized that effective SEO and marketing are essential for giving you a competitive advantage.
But are you sure you know the true potential the Magento platform offers SEO–wise and that you are making the most of its plethora of marketing tools?
Well, worry not, because this is where we come into the scene to enlighten you.
Here you’ll find a complete guide to the best top Magento SEO and marketing tools to enhance your store's performance.
Ready to nail your sales?
Before getting into the heart of this article, let’s first explore the “why” behind the “what”.
If you're running a Magento store, then your goal should be increasing your sales and boosting your profit. Obviously.
The right SEO and marketing tools can get you there faster and easier. Here is how:
These tools help you optimize your site for search engines, making it easier for shoppers to find your products and then buy them. They also automate and streamline tasks like email campaigns, social media integration, and performance tracking, saving you not only time and effort, but also multiplying your conversions.
Using and making the most of the right SEO and marketing tools, you can boost organic traffic, increase customer engagement, and create personalized shopping experiences that keep customers coming back.
Long story short, these tools can help your eCommerce store – and your profit – grow and grow.
Now, let’s dive into Magento marketing tools.
Magento offers a wide range of integrated services and extensions designed to help your business attract more customers, streamline operations, and boost sales.
As we mentioned in our article about Magento SEO, Magento provides several built-in SEO features, but extensions can take your optimization efforts further.
One of the best Magento 2 SEO tools in particular is Mageplaza’s SEO Suite which can help you automate critical tasks such as meta tag generation, XML sitemaps, and structured data implementation.
This extension also includes advanced features like SEO scorecards and redirect management, enabling you to both monitor and fix SEO issues proactively.
💰Mageplaza’s SEO Suite costs between $89.1 and $99
Why You Need It:
Take a look at what SEO optimization did for an online electronics shop:
To run an e-shop successfully, it’s crucial to get in touch with your client base. And email marketing campaigns play a big role in that.
Tools like Mailchimp and Klaviyo can integrate seamlessly with Magento, enabling you to build targeted email marketing campaigns and reach your potential customers.
Whether your emails refer to abandoned cart recovery, personalized offers, or new product alerts, incorporating these extensions into your Magenta eСommerce store helps you stay connected with your customers.
Going a step further with automated email workflows can save you precious time. Not to mention that will ensure consistent engagement with your community.
💰Mailchimp offers a free Adobe Commerce integration,
Klaviyo integration varies between free and $60/month
Why You Need It:
Magento allows you to use its default analytics features to get a hold of insights into customer behavior, sales trends, and product performance. But, why stick to the basics when you can have more of them?
For instance, you can integrate Google Analytics for Magento's Adobe Commerce Reporting and open the door to more advanced analytics and detailed data; with more analysis and deep info, you can make better data-driven decisions to optimize your business’s performance.
Likewise, you can also opt for extensions like Amasty's Advanced Reports that offer you customized dashboards and granular metrics.
💰Google Analytics 4 integration costs $248, Advanced Reports by Amasty is $259
Why You Need It:
It’s hard to find people who don’t use Social Media platforms. This is why these platforms have been cleverly used by businesses as a sales funnel.
Either by posting ads, engaging influencers to promote their brand, organizing giveaways and so much more. With consumers spending hours daily on social media, integrating platforms like Facebook, Instagram, and Pinterest with your Magento store is vital.
Social Media integration extensions, for example Social Feed make a part of Magento SEO and marketing tools can add social sharing buttons or facilitate direct purchases through social media ads and shops. These integrations drive traffic to your store and can boost your brand’s visibility.
💰Social Feed extension by FMEextensions is $269
Why You Need It:
Want to eliminate cart abandonment? You know, for those indecisive customers or those with a small attention span?
Well, Magento’s One-Page Checkout feature can do that for you. This tool simplifies the buying process, allowing customers to complete purchases faster. Having a streamlined checkout process is crucial for reducing cart abandonment.
In addition, extensions like Amasty’s One Step Checkout can further optimize user experience by reducing fields and offering them flexible payment methods.
💰 Amasty’s One Step Checkout integration costs $275
Why You Need It:
Why go manual when you can bear the fruits of high-tech marketing tools?
Automation tools like Dotdigital allow Magento users to create omni channel campaigns, segment customer lists, and personalize outreach.
💰 Dotdigital for Adobe Commerce is free
Why You Need It:
Your site’s speed is a crucial factor that impacts both user experience and search rankings.
Tools like Magento Performance Toolkit and third-party extensions for caching and code minification ensure your store runs smoothly.
The result? A faster-loading website that improves customer retention and SEO scores.
💰The Magento Performance Toolkit is a built-in utility accessible to all Magento users at no additional cost
Why You Need It:
What is the average bounce rate, conversion rate and CTR for the eCommerce industry? Learn from our eCommerce benchmark report:
If you are a proud owner of multiple stores online you probably target different regions or use different languages. To make managing them easier and more effective you have Magento’s multi-store capabilities.
Their features simplify operations with language packs and localized SEO strategies that make it easier to reach global audiences.
A one-fits-all management doesn’t count here. You need tailored management for each of your stores. Adding extensions like Weglot can give you quick and accurate translations for international users.
💰 Weglot varies from free to $699/month
Why You Need It:
Because you can have the best of two worlds:
Pending products on the cart? Not anymore with Magento’s Abandoned Carts Report, another helpful Magento marketing tool.
Recovering abandoned carts is a key focus for eCommerce and this is what this Magento marketing tool offers you. When paired with email marketing extensions, it enables you to retarget users with personalized offers or reminders.
If you want to further enhance this tool you can also try incorporating OptinMonster to create exit-intent popups and capture leads before they leave.
💰 OptinMonster varies from $7 to $37/month
Why You Need It:
To make your Magento eСommerce store thrive, you don’t only need quality products and a catchy website. You also need to take advantage of what digital technology has to offer you; like the Magento SEO and marketing tools presented above.
Should you have any marketing-related task you struggle to solve alone or within your team, don’t hesitate to contact us for a tailored approach and data-backed solutions.
[[FAQ-START]]
You have to first evaluate your store's needs and goals. On what aspects do you want to focus?
Then look for extensions from reputable developers in the Magento Marketplace, to ensure you’ll have quality and compatibility.
You can start with a comprehensive SEO extension like Mageplaza’s SEO Suite, one of the best Magento 2 SEO tools.
With it, you can optimize your site’s structure, meta tags, and sitemaps, and use tools like Google Analytics for ongoing monitoring.
Of course! It’s crucial to do it. Magento supports social media integrations through extensions and custom plugins.
After doing the integration you can make the most of the advantages they bring like social sharing, ad campaigns, and even direct purchases. All leading to increased conversions and sales.
The Magento platform, by default, includes some basic marketing and SEO capabilities.
However, there are plenty of extensions SEO-wise and marketing-wise that come in free versions or trials for small-scale usage.
[[FAQ-END]]
You may also like
Choose quality and trusted services to improve the presence of your company on the Internet, and feel free to contact our UK team if you have any questions.
We at Promodo are ready to help you improve your performance across all digital marketing channels.
Get started
.svg){kind=logo}
