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8 Must-Try Optometrist Advertising Ideas to Attract More Clients

Digital Marketing
June 19, 2024
15 mins
Content

Still wondering if your optometry practice needs eye care advertising?

According to the Centers for Disease Control and Prevention (CDC) data, the optometry market is vast and varied in a nationwide scope: 

  • Some 21 m. Americans live with vision problems
  • 12 m. Americans aged 40 and up experience vision impairment
  • About 1 m. Americans report blindness.

OptometristTarget Audience

While these numbers are impressive, you’ll primarily manage your local optometry practice within the scope of your physical presence. Thus, our first tip is to expand your local outreach with the best-fit digital marketing solutions. 

Digital marketing solutions are strategically vital to promote all kinds of optometrist services:  

  • Providing medical eye care 
  • Providing optical eye care 
  • Providing vision therapy.
  • Prescribing corrective lenses 
  • Coping with refractive disparities, i.e. astigmatism, double vision, hyperopia, myopia, and presbyopia 
  • Diagnosing amblyopia
  • Treating amblyopia
  • Managing vision development for young patients.

In today’s blog post, we will dwell on the finest optometrist advertising ideas to expand your online visibility and get more patients

Our marketing experts are sharing lead digital marketing advice based on the years of our hands-on experience. 

8 Optometrist Ad Ideas to Boost Clients

Optometry marketing is about crafting online strategies by leveraging relevant digital marketing tactics to your business goals. 

With a vast choice of eye care advertising opportunities, our fundamental strategic advice is to pursue omnichannel marketing with the concurrent use of multiple marketing channels.

The omnichannel marketing pursuit assumes: 

  • Seamless integration of your optometry practice branding
  • In-person communication with current and prospective patients
  • Integration of sales funnel touchpoints. 

Altogether, omnichannel marketing is the best-fit approach to: 

  • Attain a seamless patient experience
  • Save on patient acquisition costs
  • Expand patient’s lifetime value with your optometry practice. 

1. Optometry Website Optimization

Make the first step along your marketing journey by creating a competitive user-friendly website. While many optometry market players may downplay this strategic step, it is vital to understand that you’ll cope with the patients on your online business territory with a decent online presence. 

Crafting a decent website is strategically important for organic search engine optimization (SEO) and paid advertising. 

Full SEO Service
On-page & Off-page SEO

 

Leveraging keyword research, backlink analysis as well as other SEO on-page and off-page tactics, you’ll climb your way to search engine pages. These essential SEO components will help you reach potential optometric patients organically: 

  • Tailor an excellent Contact Us page with all vital requisites 
  • Signal search engines your local business presence 
  • Describe your core optometry services on individual pages 
  • Explain the value of your services to patients 
  • Track your SEO efforts with Google Analytics and Google Search Console
  • Measure key performance indicators and compare your results with previous periods.

2. Content Marketing for Optometry Practices

While technical, on-page, and off-page SEO are all equally important, you’ll reach a wider online presence by maintaining a stable content marketing strategy 

Before reaching external marketing options and social media communication platforms like Facebook, Twitter, Instagram and LinkedIn, make an impactful blog on your eye care website. 

The power of blog posting

An informative value-driven blog page filled with rich text and local-focused keywords is a primary way to attract patient traffic to your website organically. Keyword research with popular online services like Ahrefs will help you tailor the best niche-focused local keyword combinations.   

Top Tip: Beyond textual content, resonate with your patient needs with catchy images, podcasts, and videos. Starting the branded YouTube video channel is the finest approach to ensure impersonal communication with your patients. Beyond physical communication during appointments and phone calls, YouTube serves as the most intimate way to respond to typical optometric concerns shared by your target patient audience.   

Always tailor your content in line with Google’s E-E-A-T framework and try to engage the expertise of acknowledged optometrists. Their presence in your content will serve as decent proof of evidence and signal search engines about the heightened status of your optometric practice.

E-E-A-T Factors
Essential E-E-A-T Factor: Expertise 

  

While tailoring your professional eyecare blog, you may engage your target audience with the following content ideas:

  • How regular eye checkups will improve your vision
  • When should you do eye exams
  • What are 10 healthy eye care habits 
  • 7 lifestyle options to maintain perfect eyesight
  • 5 eyecare mistakes people make
  • Why your contact lenses hurt
  • What’s the optimal daily screen time?

Want to grow your eye care practice?
Enhance your search engine visibility to attract new patients!

3. Drawing Optometric Patient Portrait 

To communicate with your patients effectively, you’ll need to explore their immediate optometric needs. Knowing your patient in terms of demography, lifestyle and healthcare concerns is of primary importance even before launching your marketing endeavor.

Paint your ideal patient’s portrait to embrace all the tiniest nuances you may feature ranging from their average monthly income rate to how much time they spend with their gadgets. 

As a major takeaway, these details will help you better understand your patient’s journey along your optometric sales funnel.  

Patient Marketing Journey

4. Local SEO for Eyecare Practice 

Right from scratch, people should associate your optometry practice with a trusted local brand name. That understanding will provide you with a hidden competitive advantage over other local players. 

Solid local presence will further help you expand your optometry business beyond local reach up to a state, interstate, and nationwide scale. 

Setting up a Google Business Profile is the first milestone to expand your online presence and rank your optometric services higher on search engine results pages (SERPs).

The impotance of branding

Having established a business account atop Google search engine pages, users who need optometric services like yours will spot you directly. While coping with optometrist ads, make sure to include these essential requisites: 

  • Your business background
  • Business address
  • Opening hours
  • Link to your website
  • Phone number.

This strategy should satisfy local search intent for optometric services and ease the search process for nearby optometrists. 

Interested patients will spot your optometric practice on Google Maps and call you directly or book an appointment. That’s especially true when people need your professional assistance immediately. 

Local Optometric Practice on Google Maps

A win-win scenario here is when someone looks for optometric services online and spots your local practice nearby. To make this happen, you should invest in exploring popular search queries that show user intent for optometric checkups and core services.

While a lion’s share of your potential patients will rely on Google Reviews via Maps browsing for local optometric services like yours, make your existing patients leave reviews on Google Maps App. This will help more new patients trust your business and get all the necessary information before booking an appointment or paying a visit to your practice:  

  • Best routes
  • Business hours 
  • Parking availability
  • WiFi accessibility
  • Immediate infrastructure.

That’s all super important for winning an immediate competition over the closest optometric practices across your area.

5. Search Engine Reputation Management for Eyecare Practices

Improve the online presence of your optometry practice with 4-5-star patient reviews and high-quality photos. That will help you get a wider buzzword and increase online visibility.

Search Engine Reputation Management

With a decent amount of positive patient reviews and harnessing user data from Google Maps, you may take the next step forward.  

Beyond Google Business Profile, expand your online optometric business presence across local business platforms like Yelp and professional healthcare listings like the American Optometric Association (AOA) and  Zocdoc among many others.

Professional optometrist listings
Listing with the AOA Career Center

 

Professional business listings will help you leverage your search engine reputation management (SERM) strategy with patient reviews, feedback, and testimonials. These are all part of word-of-mouth marketing while growing online presence for your optometric practice.

In this pursuit, you should persistently monitor patient reviews to prove your reputation as a highly responsive and emphatic provider of professional optometric services. And, that’s the only way to win a good word and sound reputation for your practice.

Among optometrist advertising ideas, leverage these platforms to: 

  • Share your hands-on expertise with potential patients 
  • Tell your local optometric story to win their attention. 
  • Request reviews from your past patients
  • Respond to patient reviews timely and politely. 
  • Use reviews to boost your local voice
  • Share the images of your daily practice
  • Craft videos to respond to frequently asked questions.

6. Paid Ads for Optometrists

Once done with search engine optimization, organic promotion, local SEO and SERM, we advise experimenting with paid media options

Paid media advertising is considered the quickest way to get atop the SERPs at a reasonable marketing budget. Still, your paid marketing promotions will ultimately depend on how well you’ve done your SEO homework. So do not dive into the rabbit hole of wasting your marketing dollars. 

Showing up in Google search takes time and a solid amount of resources to reach a wider local patient base. Eventually, all previous marketing efforts you’ve invested in will impact your paid-per-click (PPC) advertising. 

Patient Path across Sales Funnel

Your ultimate optometric PPC goal is to convert your website users into actual patients ready to book an appointment and pay for your services. 

7. Social Media Promotion for Optometry Practices

As a feasible alternative to your organic and paid advertising efforts, leverage your social media presence and paid promotions. 

Much of your target audience of patients are active daily social media users. The art of organic social media marketing is in creating and managing free Facebook and Instagram pages where you’ll communicate with the cohorts of your followers. 

Another option to get your message across is by maintaining branded Twitter and LinkedIn accounts where you may engage with peer optometrists. 

With a decent social media presence, you may take a step forward and launch a series of paid campaigns across social media platforms.  

8. Boosting Optometry Email Marketing 

While email marketing options are vast, we suggest sending out patient surveys. With individual customer feedback, you’ll get a closer look at needed improvements for your optometric practice. 

Our practice shows that the best time is to survey your patients right after the appointment. However, it is also great to follow them up with post-visit surveys with email marketing. That’s another way of filling your online profiles with positive patient reviews. 

Make sure you know the best time to ask your alumni patients for feedback!

Gauging patient satisfaction with your eyecare services is the best indicator of quality performance. 

Use highly personalized email messages to survey patient opinions about their: 

  • Feelings after having an appointment with your optometrist
  • Hands-on experience during their visit to your optometry office
  • Things they liked/disliked
  • Overall satisfaction with your services/eyeglasses, contact lenses.

That’s a splendid opportunity to check whether your patients are happy with your optometric practice and whether you’ve well-managed your eyecare office.  

Captivating Email Campaigns

Launch Compelling Optometry Ads with Promodo!

Promodo healthcare marketers are here to help you run effective optometric ads to attract more patients and enhance your search engine visibility. 

Our practice-proven digital marketing approaches will boost your visibility, engagement, and conversions. 

With 20 years of hands-on performance marketing experience in the healthcare industry, we are ready to enhance your optometric business with the finest eyecare strategic solutions.

Let's reach your eye care business goals with finest marketing solutions!
Contact Promodo experts today for a free consultation.

Written by
Taras Bereza

Content Marketing Manager at Promodo

Taras has 16 years of hands-on copywriting experience overseas with 3000+ unique copies.

Accredited with Certificate of Proficiency in English (C2 level) by Cambridge University. Studied at Writing Launch Academy (United States) and owns an Academic Writing Certificate from Oregon University. Author of 12 dictionaries with Apriori Publishers.

Published:
June 19, 2024
Updated:
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