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Partner with Promodo for Expanded Business Opportunities and Revenue Growth

Digital Marketing
September 17, 2024
11 min
Content

Confused about the number of business obstacles you face in 2024? No wonder competition in the rapidly changing market is complicated for any company, especially for small or niche businesses. With the constant emergence of new digital channels and innovative growth strategies, achieving success in every area becomes challenging. Instead of draining your resources, offering poor-quality services, or losing a client because you can't meet all of their needs, consider partnering with an agency.

Promodo offers various digital marketing partnership programs that can open new doors for growth and success. But what exactly are these partnership programs, and how can they benefit your business? We've answered every question you might have in this article. 

What’s Partnership, and Why Does Your Business Need It?

A partnership program is a well-organized business arrangement between a digital marketing agency and other businesses or individuals. These programs are designed to leverage each partner's strengths, creating a win-win situation, where both parties benefit from increased effectiveness, enhanced credibility, and shared resources.

partnership statistics
Source: Forbes 

When considering developing partnerships, make sure you meet the characteristics of partnership programs. Their exact observance can save you from failure.

Shared goals: Both parties work towards common objectives, such as increasing market share, generating revenue, or enhancing customer satisfaction.

Role definition: For an effective long-term partnership, you need to clearly define the roles and responsibilities of each partner. Can you imagine that over half of strategic partnerships fail due to unrealistic expectations or failure to agree on objectives or role definitions? 

Incentives: One of the major characteristics of partnership is the rewards or benefits offered to partners for their contributions. In such a way, Microsoft generates 95% of its commercial revenue through the partner ecosystem. You may also use this strategy!

Support: Partners need to provide resources, support, and effective communication for success. According to McKinsey & Company, 38% of managers consider the lack of trust and communication to be the reason for failed partnerships. Don't let your partner down because of it.

Benefits of Partnership

At Promodo, strong partnerships set a foundation for stable long-term growth and success. Let's take a closer look at the benefits and advantages you can expect from working with our digital marketing agency.

  • Revenue Growth: According to Hubspot, 49% of organizations attribute 26% or more of their revenue to partners. We also offer to join our partnership program to capture new market opportunities and develop targeted strategies that drive significant sales boosts.
  • Project Scope Increase: Leverage Promodo's expertise and experience across various digital channels for efficient implementation of shared projects, maximizing ROI.
  • Optimized Resource Allocation: Focus on your core competencies while Promodo handles digital marketing.
  • Creative Solutions: Collaborate with Promodo's creative team to develop innovative marketing campaigns that resonate with your target audience.
  • Skill Enhancement: Participate in joint workshops and webinars to expand your team's digital marketing knowledge.
  • Data-Driven Decision-Making: Benefit from Promodo's in-depth analytics and research materials to make informed decisions and optimize marketing efforts.

Contact our managers if you want to become one of Promodo’s valuable partners!

Types of Partnership Programs Offered by Promodo

Technical Partnership Program

A technical and implementation partnership is a digital marketing partner program where two entities combine their unique strengths to deliver exceptional solutions. The technical partner brings deep expertise in technology, research, and development, while the implementation partner excels at bringing those innovations to market and ensuring their successful adoption.

partership statistics

At Promodo, we divide our potential partners into two groups. 

  • Tech partners: We are interested in collaboration with companies possessing innovative technological solutions that align with our business objectives. By integrating these innovations into our product portfolio or service offerings, we can create better propositions for our clients. On the other hand, our partners get increased customer audience and revenue growth.
  • Implement partners: At the same time, to ensure comprehensive service delivery and meet the different needs of our clients, we collaborate with external partners who specialize in areas outside our core competencies. This approach allows Promodo to offer a broader range of services and solutions, ultimately strengthening our market position. We consider getting leads and referrals to be win-win opportunities.

"For example, if we conduct an SEO audit for a client, we can quickly and effectively connect them with a skilled developer to implement the recommendations. Such a comprehensive approach ensures that we deliver the best solutions and optimize outcomes for our clients."

Julia, Tech Partnership Manager at Promodo.

! Important: According to the partnership program, we agree to receive a commission equal to a percentage of the total revenue generated by Promodo on the client's projects. The specific commission rate shall be mutually agreed upon in writing for each client and outlined in a separate commission agreement.

Have an innovative product or tech solution?
Feel free to contact our partnership manager!

Referral Partnership Program 

A referral partnership is a collaborative marketing partner program where two or more businesses or individuals agree to recommend each other's products or services to their respective networks. The primary goal is to use existing customer bases and relationships to generate new leads and sales.

digital marketing partnerships
Source: Partner Hacker

 

Promodo provides two options of collaboration in terms of referral program:

Referral (Two-Sided) Partnership: A mutually beneficial arrangement where Promodo and its partners commit to referring clients to each other. By using our combined strengths and resources, we aim to deliver comprehensive solutions to our clients while expanding our respective customer bases. 

Affiliate (One-Sided) Partnership: We invite businesses to become our affiliates and earn attractive commissions for each client referred to Promodo digital agency. By leveraging your network of clients and promotional efforts, you can generate additional revenue while providing your customers with access to our exceptional services.  

Important: To ensure a fair and transparent partnership, we establish individualized commission rates for each referral. These rates are determined through mutual agreement and outlined in a detailed partnership agreement. We prioritize open communication and collaboration throughout the partnership to maximize the benefits for both parties.

White Label Partnership Program 

Promodo’s White Label Partnership Program offers a unique opportunity for businesses to expand their service offerings without investing in additional resources or expertise. Through this program, partners can deliver Promodo’s high-quality digital marketing services under their own brand, seamlessly integrating our solutions into their business.

How It Works:

As a white label partner, you can access Promodo’s full range of digital marketing services, including SEO, PPC, content marketing, email marketing, and more. Our team of experts delivers these services that are branded as your own. This allows you to offer comprehensive digital marketing solutions to your clients while maintaining full control of the client relationship and branding.

Who Is It For?

The White Label Partnership Program is ideal for large agencies or businesses that want to offer digital marketing services but lack the in-house expertise to deliver them. Whether you specialize in web development, IT consulting, or creative services, partnering with Promodo allows you to broaden your capabilities and grow your business.

By joining Promodo’s white label partnership program, you can confidently deliver high-quality digital marketing solutions to your clients. This will strengthen your own brand and drive business growth.

Interested in any type of partnership program?
Feel free to contact us!

What Are the Requirements to Become a Partner of Promodo 

Launching a partnership marketing agency is an exciting opportunity for businesses. To ensure a successful and mutually beneficial collaboration, we have established a few key requirements:

  1. Alignment with Promodo’s Vision and Values
    We seek partners who share our commitment to innovation, customer-centric solutions, and a passion for delivering high-quality services. Your business should be aligned with these core values to ensure synergy and a smooth partnership.
  2. Industry Expertise and Complementary Services
    Ideal partners are businesses or agencies that possess expertise in areas that complement Promodo’s offerings.  
  3. Proven Track Record of Success
    To become a Promodo partner, you should have a proven history of delivering results for your clients. This could include case studies, testimonials, or performance metrics that showcase your capabilities in your area of expertise.
  4. Stable Businesses
    We are looking to collaborate with stable and well-developed business entities, such as medium and large corporations. Additionally, we are ready to support start-ups in the IT segment, although they must be well-invested to ensure a sustainable and productive partnership.
  5. Geographical Location
    Promodo prioritizes partners from the United States, Canada, and Europe. These regions align with our global growth strategy and ensure that we can efficiently collaborate to serve clients in key markets.
  6. Compliance with Legal and Ethical Standards
    Promodo places a high priority on ethical business practices and compliance with industry regulations. To qualify as a partner, your business must adhere to legal standards, data protection laws and maintain transparency in your operations.

Currently, we partner with a diverse range of companies across various industries. Our collaborations span from medium to large IT firms, design and creative agencies, consulting companies, to CRM solutions and sales and marketing automation providers. Additionally, we work with non-corporate organizations, business networks, and industry hubs.

"We don't aim to partner with as many companies as possible; instead, we take a more selective approach and reserve the right to choose our partners carefully. For example, we typically avoid partnering with digital marketing agencies that are considered competitors or offer a similar range of services."

Valentyn, Head of Partnership Department at Promodo

What Does a Partnership with Promodo Look Like in Practice?

By partnering with us, you can unlock significant earning potential. Here’s an example of what that might look like:

  • If you bring in 10 clients, with our average monthly check at $3,500, you can earn a bonus of $400 per client per month.
  • On average, our partners attract 8 clients per year, which translates to approximately $38,000 in annual earnings (calculated as 8 clients × $400 × 12 months).

This win-win opportunity allows you to generate substantial income while providing your clients with top-tier digital marketing services. The more clients you bring in, the more you can earn

How to Join Promodo's Partnership Programs

Joining Promodo's digital marketing agency partnership programs is a straightforward process designed to ensure that both parties are well-aligned and can work together effectively. Here’s how you can get started:

  1. Initial Technical Survey:
    To begin, we request that you complete a technical survey. This survey helps us gather essential information about your company and the products or services you offer. This information is crucial for us to assess whether there is a good fit between our companies.
  2. Evaluation and Communication
    After reviewing your survey responses, we assess whether we currently have enough partners within your niche. If we already have a robust network of partners in your area, we may temporarily pause further communication to ensure we maintain a balanced and effective partnership ecosystem. Rest assured, if this is the case, we will keep your information on file and may reach out in the future if opportunities arise.
  3. Scheduling a Call
    If your survey indicates a strong potential fit, the next step is to schedule a Google Meet call. During this discussion, we’ll explore common opportunities and delve into how our partnership can be mutually beneficial. This call is an opportunity to address any questions, align on goals, and discuss how we can leverage each other's strengths to drive success.
  4. Proposal and Agreement:
    Following our call, if both parties are interested in moving forward, we will draft a partnership proposal outlining the terms, expectations, and collaborative opportunities. This proposal will be reviewed and refined to ensure that all aspects of the partnership are clearly defined and agreed upon.
  5. Onboarding and Integration:
    Once the agreement is finalized, we proceed with the onboarding process. This involves integrating your services or products into our product portfolio or communications to facilitate a smooth collaboration.  

By following these steps, you’ll be well on your way to joining Promodo's partnership programs and contributing to a collaborative and growth-oriented relationship.

Summing Up

Partnering with Promodo opens the door to expanded business opportunities and sustainable revenue growth. By choosing flexible digital marketing agency partnership programs, you can enhance your service offerings, reach new markets, and deliver more value to your clients. Hundreds of businesses have already selected Promodo as their trusted partner. 

At Promodo, we believe in the power of strategic collaboration and are committed to helping your business thrive in today’s competitive landscape. 

Ready to grow together?
Contact our partnership team
for mutually beneficial cooperation!

Written by
Olesia Holovko

Team Lead of Content for promodo.com

Content marketing manager at Promodo with 7+ years of writing.

When creating valuable business content, I always seek fresh data, interesting facts, the expertise of professionals, and meaningful insights to bring relevant ideas to the audience. I believe that good content can enrich the experience of marketers, empower business owners to make data-driven decisions, and enhance companies in growth.

Published:
September 17, 2024
Updated:
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