Content
How SEO Website Design at the Development Stage Can Save You Thousands of Dollars
May 12, 2025
11 mins
Imagine launching a beautifully designed website for your new business, only to find that after six months that it brings any organic traffic. You’ve already spent thousands on design and development, and now you have to restructure your site, rewrite your content, and fix technical errors just to start growing the search rankings.
Unfortunately, this is a common and costly mistake. Businesses that don’t integrate SEO at the earliest stage of website development often have to pay for the same work twice. At Promodo, we’ve helped many clients correct these missteps, and in many cases, the cost of SEO improvement is huge!
The solution is simple: combine SEO and UI/UX strategy at the website development stage. This approach doesn’t just save money, it also builds a strong foundation for the long-term growth of your business.
SEO in website development means designing and building a site that is search engine-friendly from the ground up. It considers both technical and content-related requirements that influence organic ranking in the future.
"Conducting an SEO audit during the website development stage significantly simplifies future promotion, as it ensures that all technical requirements and the logic for creating essential landing pages are taken into account from the start."
Vladislav Trishkin, Team Lead at the SEO Department
Key components of web design SEO:
You need to remember that SEO website development doesn’t mean incorporating stuffing keywords into a designed and developed website; it’s about using search data when structuring, designing, and building a new website.
A well-optimized site begins with a collaborative effort between SEO experts, UX/UI designers, and developers.
Many companies start with a visual-first approach. The homepage comes first, followed by page mock-ups, and then the SEO team is brought in once everything is built. This is backwards.
When SEO leads, we can:
With this foundation, UI/UX design becomes more than just aesthetics—it becomes a seamless layer over a strategically developed structure.
❗Promodo’s SEO and UX/I teams collaborate to make sure website design and SEO support each other from the first brainstorm to the final mockup of your website.
At Promodo, we follow a phased approach that combines SEO and UI/UX from the earliest stages of website creation. Our SEO experts have provided a list of SEO processes that you need to consider at the website development stage.
Here’s how we recommend structuring your development workflow to ensure the site is search engine optimized, user-friendly, and ready to perform from day one.
Before any wireframe or layout is created, we start with a comprehensive keyword research. We form a structured list of keywords that reflect your audience’s search behavior. This research defines:
This stage ensures that every website page has a purpose rooted in real user demand.
With keyword data in hand, we craft an intuitive site hierarchy that aligns with both SEO best practices and UX logic:
This stage is where SEO and UX truly begin to merge, ensuring that users and search engines can both navigate the site effortlessly.
In fact, in our recent collaboration with Ariamo Fashion Group, we had to completely restructure their website after launch—a necessary change driven by in-depth keyword clustering and search intent analysis that should have been addressed during initial development. Read more in our case study.
A clean, keyword-relevant, and logically nested URL structure reinforces the site’s architecture and supports internal linking:
This contributes to crawlability, user comprehension, and improved CTR in search snippets.
Using the site hierarchy as a base, we define internal linking strategies that guide users through content and pass SEO authority:
This boosts both user experience and the crawl budget efficiency.
Regarding website development SEO, logical navigation, filters, and tags are essential for eCommerce and content-rich sites. However, if not implemented properly, they can lead to duplicate content and crawl issues. Our approach includes:
Our UX designers work closely with SEO specialists to balance usability with search performance.
With mobile-first indexing now standard, performance on small screens is non-negotiable. From the wireframe stage, we:
These considerations directly impact usability and Core Web Vitals scores.
Slow sites not only frustrate users but also lose rankings. We make speed a design priority by:
Before launch, we test performance on staging environments using tools like Google PageSpeed Insights and Lighthouse.
Using static prototypes and dev environments, we verify:
This technical QA prevents expensive fixes after the site is built.
Content isn’t just inserted into designs—it drives them. Using, the web design SEO approach, our team:
Every CTA, heading, and paragraph is shaped by insights from search behavior and UX patterns.
In our case study, read how Promodo’s UX/UI team created the design for the new fintech product Scatter. With its easy-to-use and intuitive web design, we demonstrated that spending cryptocurrencies can seamlessly integrate into daily routines.
By integrating SEO into every design and development step—not just at the end—you reduce rework, prevent expensive corrections, and build a scalable site from day one. At Promodo, this process is at the core of delivering high-performance websites.
We also work with a network of proven development partners who understand how to implement these recommendations with precision—ensuring your vision becomes a powerful, optimized reality.
Even the best strategy falls flat without proper execution. That’s why Promodo doesn’t just stop at strategy and design. We collaborate with a wide network of reliable development partners to bring SEO-optimized website designs to life.
Whether you need a simple lead-generation website or a complex eCommerce platform, we’ll connect you with trusted development teams who specialize in implementing our detailed SEO and UX/UI recommendations. While SEO strategy remains entirely on our side, our partner developers ensure flawless technical execution based on our briefs. Our partnership department works with a wide network of reliable teams experienced in bringing our SEO-friendly solutions to life.
Even experienced businesses fall into common traps during website creation, most of which stem from neglecting SEO until it’s too late. Here are some of the most frequent issues we encounter:
Without understanding what your audience is searching for, your content and page layout may miss the mark entirely.
Skipping SEO input at this stage can lead to disorganized content, poor internal linking, and deep-clicked pages that go unnoticed by Google.
While animations and high-quality visuals look good, they can slow down load times and make content difficult to crawl.
A desktop-first design may fail to meet Google’s mobile usability standards, hurting rankings and user satisfaction.
URLs like /product?id=456 offer no SEO value and confuse both users and search engines.
Sites often go live without title tags, meta descriptions, or schema markup, missing crucial ranking signals.
Treating SEO as a post-launch fix instead of an integral part of the build often results in costly rework and missed traffic opportunities.
In the race to build a digital presence, too many businesses make a considerable mistake by ignoring SEO website design at the development stage. The result? Rebuilding, reworking, and repaying for what could have been done right from day one.
By investing in SEO-optimized website development, you save thousands on future fixes and ensure faster growth. At Promodo, we offer a full-service approach: SEO, UX/UI, and access to trusted developers who can bring your site to life—the right way.
Team Lead of Content for promodo.com
Content marketing manager at Promodo with 7+ years of writing.
When creating valuable business content, I always seek fresh data, interesting facts, the expertise of professionals, and meaningful insights to bring relevant ideas to the audience. I believe that good content can enrich the experience of marketers, empower business owners to make data-driven decisions, and enhance companies in growth.
SEO Team Lead at Promodo
Vladyslav has been working as SEO Specialist for over 5 years.His portfolio of projects includes: Ukr.net, Sinoptik, Concert.ua, etc.
He is a fan of Ahrefs, enjoys reading Google's Assessor's Guide, and is always ready to have a discussion about SEO.His main specialization is promoting content and media projects, and he has numerous successful case studies.
Beneficial link on Vladyslav's expertise:
1. https://www.youtube.com/live/2hGEmklt7ZM?feature=share
2. https://www.education.ua/trainings/trainers/20215/
3. https://wordfactory.ua/4-stati-ot-wordfactory-o-faktore-avtorstva-dlya-ranzhirovaniya-ymyl-sajtax/
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