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Skyrocket Your Email Marketing Success

Email marketing
Digital Marketing
March 28, 2023
6 min

Partnering with an email marketing agency can bring valuable benefits to your team, such as accessing expert knowledge without the hassle of recruitment and driving your email marketing strategy forward.

According to HubSpot, email generates $38 for every $1 spent, which results in an astounding 3,800% ROI. This makes email marketing among the most profitable digital channels. There is, therefore, much sense in taking a closer look at this approach. We would like to make sure email marketing reaches its full potential and brings you feasible dividends both as tangible profits and increased customer loyalty.

At Promodo, we know how to increase your email marketing success, to gain, and retain satisfied customers, as well as to avoid budget-squandering mistakes. Our experts prepared a list of email marketing tips to emphasize the benefits of outsourcing your retention tasks to an agency.

  • You send out emails as part of your marketing strategy, but your results fail to improve or are even worsening.
    As mentioned above, email marketing is an exceptionally rewarding thing to do, so if you are not seeing results, something’s not working on your end.
  • You have high email bounce and unsubscribe rates.
    Your emails are being sent to spam and non-existent emails, or it is clear that your recipients are not happy to see emails from your company in their inboxes.
  • Your team has limited knowledge and experience with email marketing best practices.
    Your staff is not aware of how to start an email campaign, automate email marketing, or segment the email base correctly. This causes many working hours spent on research and mistakes you could have avoided otherwise.
  • You conducted research and found out that your competitors are successfully utilizing email marketing to reach and engage their target audiences.
    We already know that email marketing is a very effective means of engagement. Whether you want to stay afloat or rise to the top, you have to get above the competition.
  • Your team has fully focused on sending business-as-usual emails and lacks time to work on strategic issues.
    Writing newsletters, promotional emails or transactional emails (i.e. order confirmations or shipping notifications) take up all the precious time they would use for a much better purpose.
  • Your communication with clients is inconsistent.
    You send greeting emails for Christmas and occasionally notify your customers about new products. Nonetheless, there is no clear system or strategy behind such communication.
  • You lack the internal resources to run email campaigns.
    Your company is a startup or your marketing team is simply too small and has too much on their plate to allocate their time to pursue effective email campaigns.
  • Your email list is poorly segmented and targeted.
    Campaign Monitor suggests that personalized email messages have an open rate that’s 29% higher and a click-through rate that’s 41% than non-personalized. An agency will help you make sure you're getting the most out of each sent email. A digital marketing agency will make sure you are getting your utmost out of each sent email.
  • You lack integration with other marketing channels and automation tools.
    This may limit the efficiency of your email campaigns and disable you from delivering cohesive messages. As a result, your audience will feel confused. Ultimately, you risk ruining their positive customer experience. In its turn, a professional digital marketing agency will provide you with email marketing tips that will help you avoid such situations.
  • You are unable to measure and analyze email marketing performance effectively.
    There are no clear and precise reports on the results of your campaigns, and no KPIs are set to track their efficiency. You have just a slight idea about an email marketing ROI.
  • You want to improve customer retention and increase sales.
    Well, who doesn’t? The good news is that with an effective email marketing strategy, we will deliver guaranteed results in no time.
  • Your emails bring results; still, you want to scale email marketing efforts and reach wider audiences.
    A fresh look at your current strategy and the agency’s expertise will help you reach your goals faster and easier.

While these are some essential indicators, it is vital to assess your specific business goals and benefits of email marketing for small businesses. Let's take a look at our corporate case studies that emphasize a competent approach to email marketing for small businesses and large retailers.

1) How we relaunched an email channel for a liquor store chain and achieved +199% ROI in the first six months

Our client, a national grocery chain with 32 shops and an online shop, did their email marketing with an in-house team. However, the campaigns failed to yield the expected results while the company did not rely on the email channel as a source of additional revenue.

The client contacted us, and we foremost audited its customer base. We found out that 17% of the 27k + subscriber base were not valid. This meant that emails or domains did not exist, delivery was blocked by the subscriber service, while users marked emails as ‘spam.’  We removed the passive customer base, and also took care of the company’s email account: verified the domain and set up push notifications, to ensure that emails would be delivered instead of ending up in a spam folder.

Further, our team created an email template with an emphasis on visuals. Well-designed emails draw attention, while correctly placed and visually appealing call-to-action buttons make people want to click on them and see what happens next. The professional design promises great user experience, and that’s what people are looking for across saturated, overcrowded marketplaces.

We also recommend outsourcing your email templates to an agency. This is because there are too many nuances you may overlook. An agency will provide you with effective email marketing tips, such as: considering the dark theme and adaptability to ensure that emails look good on different devices and match individual user preferences.

Our next step was to set up promotional mailings sent across the customer base once a week. The approach surged our client’s income by 36% in 6 months.

Another thing that helped our client bring in 3,580 new contacts in 4 months was to set up a subscription widget on the store’s website. There is a vast variety of methods to widen the subscriber base, while regular forms do not always bring the best results. As people get gradually more tired of companies trying to collect their emails, the process necessitates a creative approach. Digital marketing experts and agencies ensure a competitive edge to their clients.

If you like to learn more and achieve such impressive results, you are welcome to read the whole case study here.

2) Email Marketing Success Case Study: How we tripled the email marketing share for E-commerce  

Our client, ​​one of the leading online retailers on the Ukrainian market, was not satisfied with their email marketing channel performance. The channel failed to generate the expected revenue and ensure an appropriate level of subscriber loyalty. After an audit, our team found out that:

  • Only promotional campaigns were set up.
  • Weekly promotional emails were sent in the semi-automatic mode. The emails did not have a single structure and interaction features that would help the company to retain and engage subscribers.
  • The email list was not segmented, actualized and reactivated. There were only 20% of active subscribers. Consequently, all these led to the burnout of a customer base and cost ineffectiveness of their email marketing campaigns.

As a proper solution, we offered email design development, introduction of welcome emails and re-engagement emails, and segmentation of the email list. As a result, these and other supplementary measures led to an eventual +95%  in marketing revenue and +100% sessions growth during the first quarter of our cooperation. You can read the case here to see the results we have achieved in the following quarters.  

Apparently, downplaying your email channel leads to a missed out of revenue and customer engagement. But are there any cases when a company would not need email marketing services from a marketing agency? There is no hard and fast rule about that. It depends on the nature of the business, its marketing goals, and its target audience. However, a company may not need to outsource email marketing services:

  • A business has a niche-specific target audience that does not use email regularly or prefers other forms of communication.
  • A business has a very small customer base and can easily communicate through other feasible means like through social media platforms or by phone.
  • A business is just starting out and needs to focus on other strategic aspects of its operations before investing in email marketing.

Overall, it's worth noting that email marketing can be a highly effective way to reach and engage customers. Companies of all sizes and types use it as a core part of their marketing strategy.

Let us dive into your current challenges and find out how you can maximize your income out of your email base.

Written by
Anastasia Marchyshak

Content Marketing Manager at Promodo

Immersing myself fully in any topic I explore and my appreciation for simplicity are the driving forces behind my work.

March 28, 2023
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