Partnering with an email marketing agency can bring valuable benefits to your team, such as accessing expert knowledge without the hassle of recruitment and driving your email marketing strategy forward.
According to HubSpot, email generates $38 for every $1 spent, which results in an astounding 3,800% ROI. This makes email marketing among the most profitable digital channels. There is, therefore, much sense in taking a closer look at this approach. We would like to make sure email marketing reaches its full potential and brings you feasible dividends both as tangible profits and increased customer loyalty.
At Promodo, we know how to increase your email marketing success, to gain, and retain satisfied customers, as well as to avoid budget-squandering mistakes. Our experts prepared a list of email marketing tips to emphasize the benefits of outsourcing your retention tasks to an agency.
While these are some essential indicators, it is vital to assess your specific business goals and benefits of email marketing for small businesses. Let's take a look at our corporate case studies that emphasize a competent approach to email marketing for small businesses and large retailers.
1) How we relaunched an email channel for a liquor store chain and achieved +199% ROI in the first six months
Our client, a national grocery chain with 32 shops and an online shop, did their email marketing with an in-house team. However, the campaigns failed to yield the expected results while the company did not rely on the email channel as a source of additional revenue.
The client contacted us, and we foremost audited its customer base. We found out that 17% of the 27k + subscriber base were not valid. This meant that emails or domains did not exist, delivery was blocked by the subscriber service, while users marked emails as ‘spam.’ We removed the passive customer base, and also took care of the company’s email account: verified the domain and set up push notifications, to ensure that emails would be delivered instead of ending up in a spam folder.
Further, our team created an email template with an emphasis on visuals. Well-designed emails draw attention, while correctly placed and visually appealing call-to-action buttons make people want to click on them and see what happens next. The professional design promises great user experience, and that’s what people are looking for across saturated, overcrowded marketplaces.
We also recommend outsourcing your email templates to an agency. This is because there are too many nuances you may overlook. An agency will provide you with effective email marketing tips, such as: considering the dark theme and adaptability to ensure that emails look good on different devices and match individual user preferences.
Our next step was to set up promotional mailings sent across the customer base once a week. The approach surged our client’s income by 36% in 6 months.
Another thing that helped our client bring in 3,580 new contacts in 4 months was to set up a subscription widget on the store’s website. There is a vast variety of methods to widen the subscriber base, while regular forms do not always bring the best results. As people get gradually more tired of companies trying to collect their emails, the process necessitates a creative approach. Digital marketing experts and agencies ensure a competitive edge to their clients.
If you like to learn more and achieve such impressive results, you are welcome to read the whole case study here.
2) Email Marketing Success Case Study: How we tripled the email marketing share for E-commerce
Our client, one of the leading online retailers on the Ukrainian market, was not satisfied with their email marketing channel performance. The channel failed to generate the expected revenue and ensure an appropriate level of subscriber loyalty. After an audit, our team found out that:
As a proper solution, we offered email design development, introduction of welcome emails and re-engagement emails, and segmentation of the email list. As a result, these and other supplementary measures led to an eventual +95% in marketing revenue and +100% sessions growth during the first quarter of our cooperation. You can read the case here to see the results we have achieved in the following quarters.
Apparently, downplaying your email channel leads to a missed out of revenue and customer engagement. But are there any cases when a company would not need email marketing services from a marketing agency? There is no hard and fast rule about that. It depends on the nature of the business, its marketing goals, and its target audience. However, a company may not need to outsource email marketing services:
Overall, it's worth noting that email marketing can be a highly effective way to reach and engage customers. Companies of all sizes and types use it as a core part of their marketing strategy.
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