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World Tourism Day: The History of Destination Marketing

Digital Marketing
September 27, 2016
7 min
Content

Let’s celebrate the World Tourism Day together!

Promodo destination marketing experts remind us that tourism is for all, e.g. businessmen, families with toddlers, aging people, disabled persons should benefit from a universal accessibility of tourism. It contains the economic, social, and cultural value, so promoting places looks like a must-considered opportunity for countries, cities, and regions.

It’s pleasure to quote H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sports of Thailand:

“Tourism is vital and at the heart of forging friendships, creating a better understanding between each other and it connects people to people, hearts to hearts.  At the same time, tourism is also a key economic development strategy and a catalyst for the growth of the country, while at the same time tourism is also a significant contributor to job creation and then provides an opportunity to work with people in local communities, giving them the tools to adapt to the needs of a modem day traveler.”

Today, we prepared an amazing piece of infographics to tell you how professionals started selling destinations to make them recognizable and closer to the target audience:

DM-History

Infographic sources: to create this sequence of events we used the materials prepared by the Destination Marketing Association, ideas presented on forbes.com, and events mentioned in the Destination Marketing book written by Steven Pike.

Share your travel experience and inspiring quotations with #tourism4all and #WTD2016!

Stay tuned! More great things are to come!

Written by
Julia Yatsenko

Head of the Research & Development at Promodo

Published:
September 27, 2016
Updated:
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