Pavel Fortelnyi

The fintech industry is using advanced analytics technologies and making use of the insights they offer to harness the power of data like never before.

While X-Day is soon approaching, every online business should do its best to migrate to Google 4 Analytics (GA4) as soon as possible.

You likely understand the importance of ecommerce analysis to businesses, through tracking sales, web visitor behaviour, and campaign results.

Thanks to Web Analytics, marketers can effectively measure, examine, and adjust changes to various online campaigns.

According to the developers’ statements, the new version of Google Analytics officially came out of beta in the fall of 2020 and is intended to optimize adverti