Content
Digital Analytics Health Check: a Quick Analytics Health Diagnosis for Marketers and Businesses
November 23, 2025
12 mins
Marketing solutions aren’t cheap, so relying only on intuition isn’t an option. Every strategy must be driven by data — but are you sure the data you use to make decisions is accurate? And do you always have your key KPIs at hand?
We created the Digital Analytics Health Checker, a short tool that helps businesses quickly assess the state of their analytics and spot potential growth areas. Take the Google Analytics Health Check Test and find out whether your data can truly be trusted — and whether it actually supports informed decision-making.
At first glance, your analytics might seem fine: dashboards work, reports arrive on time, numbers look okay. But analytics isn’t just about showing data — it should answer real business questions.
For example: Why is the ad budget growing while conversions stay flat? Why is everything “green” in the reports, yet profit isn’t increasing?
Businesses come to us with these problems all the time. That’s why we collected the most common warning signs that something is off with your analytics:
Because of inconsistent tracking settings and different data collection methods, numbers in various systems don’t match. GA4 shows one thing, your CRM another, and ad platforms something else. And it’s unclear which source you should trust.
To prepare a weekly report, the team pulls data from multiple sources and manually assembles it into dashboards — or even worse, into Excel spreadsheets.
You have data, but it doesn’t answer basic questions: which channel drives the most sales? Which campaigns should be paused? Which ones should be scaled?
Marketing, sales, and the business owner all look at different metrics in different systems. Everyone has their own numbers and their own interpretation. This makes performance analysis complicated and leads to teams working out of sync — or even arguing because the data doesn’t match.
If the marketer or business owner has to contact the analyst every time they need to evaluate something, the process slows down. And if the analyst is outsourced or juggling several projects, getting an answer may take hours or days. As a result, you lose speed — and often money.
If even one of these symptoms feels familiar, it’s time to check the state of your analytics. You don’t need to use any complicated health analytics software. You may take our quick test online to see whether your data reflects the real effectiveness of your business processes and to identify the weak spots that need attention.
If the results of your Google Analytics health check were unsatisfactory, or you suspect your analytics setup needs improvement, here are a few solutions to consider:
For medium and large companies, outsourcing analytics is often the fastest and most reliable approach. A professional analyst or agency can quickly:
They’ll also help you avoid common mistakes and tailor your analytics to your business — including attribution models, event structures, and reporting logic. This is crucial if you want a clear picture fast and want to minimize losses caused by poor-quality data.
Another approach is hiring an analyst directly into your team. This strengthens your internal expertise and gives you continuous control over your data, processes, and performance.
From experience, finding a skilled analyst is a long and challenging process. It can take 4–6 months.
Anna Kuts, Head of Analytics at Promodo
The reason is simple: demand is high, and strong analysts choose companies with a dynamic environment, professional challenges, and a strong like-minded team.
If you want to better understand what’s happening with your data, you can try learning the fundamentals of analytics on your own. This will help you evaluate results more critically, ask the right questions, and spot issues faster.
Of course, this won’t replace a full-time analyst or working with an agency, but it will make you more informed and confident when making decisions.
This is a strong strategic choice for businesses that want to scale, deal with large amounts of data, and need to make decisions quickly.
“Running a business is a constant test of flexibility. AI technologies, sudden shifts in demand, competition growth— all of these instantly affect results. That’s why it’s critical for business owners and marketers to have a real-time, easy-to-understand dashboard that gives all the answers they need. Every time you have to turn to an agency or outsourced analyst, decision-making slows down — and it’s incredibly frustrating.”
Anna Kuts, Head of Analytics at Promodo
A custom BI system allows you to:
At Promodo, we build BI systems that are simple, intuitive, fully automated, and remove dependency on analysts, manual reports, and human error. We integrate data from GA4, ad platforms, CRMs, and other sources so your reporting reflects the true performance of your business.
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“Creating a custom report may seem like an expensive investment, but in reality, it’s a foundation you build once — and then scale together with your business. You gain full control over your data, reduce dependency on contractors, and ensure uninterrupted analytics even when teams or agencies change. The data stays with you — and continues to drive your growth.”
Anna Kuts, Head of Analytics at Promodo
Like many other companies, MasterZoo used to track the performance of their marketing channels manually, collecting data from different systems:
Combining all of this into one report and building proper attribution took a lot of time, and getting a consolidated view of results “right now” was nearly impossible. As a result, the team spent hours on manual work instead of analyzing channel performance and making strategic decisions.
The Promodo team proposed and built a custom Essential report for the client. It allowed MasterZoo to automatically collect data from Google Analytics 4, Google Ads, and Meta Ads, and display the key marketing performance metrics in an easy-to-understand format.
Thanks to this, the MasterZoo team can now focus on making strategic decisions instead of handling repetitive manual tasks.
Even if your analytics challenge feels so complex that there’s no ready-made solution for it, reach out to Promodo. With our deep expertise and strong team of analysts, we’ll find a way to correctly collect, calculate, and present the metrics that truly matter for your business. We’ll help you build a clear, accurate, and reliable analytics system that supports your company’s growth.
Team Lead of Content for promodo.com
I’m a content marketing manager with over 9 years of experience in business writing. Currently, I lead the content team at promodo.com, where I focus on creating useful, well-researched content that supports marketing goals and helps businesses grow.
I enjoy working with data, expert opinions, and real insights to craft content that’s both relevant and easy to understand. I also have a solid background in SEO — I completed the Search Engine Optimization Course at Promodo Academy, which gave me hands-on skills in keyword research, content optimization, and improving visibility in search engines.
Whether it’s an article, blog post, or case study, I aim to make sure the content is clear, helpful, and aligned with both user needs and business objectives.
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