BI Report Essential by Promodo: All Your Advertising Metrics on a Single Screen

If you need a convenient, insightful, and quick-to-implement BI dashboard that covers the key needs of advertising performance analysis, Essential by Promodo is an effective solution.

The report brings together data from Google Analytics 4, Google Ads, Meta Ads, TikTok Ads, and other sources into a single dashboard where you can:

• View ad performance across channels, categories, brands, regions, and time periods — all on one screen;
• Access cohort analytics to explore user behavior in more depth;
• Use a dedicated dashboard for analyzing creatives and assisted conversions.
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This solution enables you to make fast, data-driven decisions based on accurate, consolidated, real-time insights.

In this article, we’ll show how the Essential report works in practice and why it’s a must-have tool for business owners, CMOs, and digital specialists managing multichannel traffic.
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See the Report in Action!

Explore how the Essential BI Report can transform your advertising analytics.

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Why Working with GA4 Became More Complicated

Since the launch of Google Analytics 4 and its new interface, understanding analytics has become significantly more challenging. The data collection methodology has also changed — we covered this in detail in one of our previous articles.

In particular:

• The new interface lacks the convenient reports that previously allowed for quick website data analysis.
• Google Analytics 4 stores data for only 14 months (user-level data is not retained), unlike Universal Analytics, which had no storage limits.
• The new sampling rules in GA4 prevent a complete view of data, as reports are now based on samples rather than the full dataset.

These limitations make it harder to analyze historical performance and make informed marketing decisions.
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Besides this, Google Analytics 4 does not pull data from Google Ads, Meta Ads, and TikTok Ads accounts, making it impossible to assess the full effectiveness of channels and campaigns in a single report.

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Attribution Models in the Essential BI Report

The report supports two attribution models, which help evaluate the effectiveness of your channels.
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The Essential report shows which ads truly work, how much they generate, and where the budget should be allocated.

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All data from GA4, Google Ads, Meta Ads, and TikTok Ads is in one place, without distortions or limitations. The report makes it easy to compare results across different periods, assess ad ROI, and make decisions based on real data rather than assumptions.
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Advantages of the Essential Dashboard from Promodo

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The Essential dashboard helps you quickly analyze the performance metrics of your team or contractors and make business decisions promptly.
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Essential Report
for Pet Store

Key Marketing Metrics
on a Single Screen

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Who the Essential BI Report is Designed For

• CMOs and marketers who make daily data-driven decisions and require real-time monitoring.
  
  
• eCommerce businesses that are scaling and need precise analytics.
  
  

Want to test the report or learn more?
Submit a request with the comment “I want a demo,” and the Promodo analytics team will showcase the report’s functionality and answer your questions.

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Want to See the Report in Action?

Submit a request, and our analysts will provide a demonstration and answer all your questions.

Contact